KT Professional has joined hands with JioStar Consumer Products to launch KT Kids. It’s India’s first paediatric-approved, dermatologically tested, and natural haircare range designed specifically for children aged 3 to 12. Read along to know more.
KT Profession along with JioStar Consumer Products have launches a natural haircare range, especially for kids. Adding a splash of fun to the mix, the range features beloved cartoon icon SpongeBob SquarePants, making haircare a delightful experience for kids and parents alike. The range is a mix of science, safety, and fun.
Launched during Mother’s Day week, KT Kids is more than just a product. It’s a thoughtful solution for mothers seeking safe, effective, and child-friendly haircare. Addressing common concerns like tangles, dryness, and scalp sensitivity, the range uses dermatologically-tested, natural, toxin-free formulations tailored for two age groups: 3–7 years and 8–12 years.
SpongeBob SquarePants, a household name in India for over two decades, brings emotional resonance and joy to the collection. His playful energy perfectly mirrors the brand’s mission, to make children’s haircare routines both safe and enjoyable.
This collaboration marks KT Kids’ biggest integration in the Indian FMCG space. It combines science, safety, and sentiment in one vibrant package. It’s a tribute to modern parenting and the daily effort mothers put into their children’s well-being.
The KT Kids x SpongeBob SquarePants range includes shampoos, conditioners, detangling sprays, and other essentials. The products will be available across leading retail outlets and e-commerce platforms nationwide. With this launch, KT Professional redefines kids’ haircare; making it cleaner, kinder, and a whole lot more fun.
From the leadership desk
Dhruv Sayani, Founder of KT Kids: “We are proud to launch KT Kids—a category-defining range that solves everyday haircare problems for children using a safe, fun, and trusted approach. We are happy to have associated with JioStar Consumer Products and add the joy of SpongeBob SquarePants to the product range. KT Kids is our Mother’s Day tribute—a gift of safety, love, and care to mothers across India. It’s a game-changer for the Indian market”
“SpongeBob SquarePants is an iconic global franchise and a favourite among audiences in India. This association is a shining example of blending a thoughtfully curated product range with a beloved character that evokes nostalgia, fun, and cheer—making it emotionally meaningful.” said a JioStar Consumer Products spokesperson.