Make-up brand Laura Mercier, presented by Baccarose, makes its official entry into the Indian market with the mantra ‘what makes you unique, makes you beautiful.’
Baccarose, a beauty and cosmetics distribution company, has introduced the French-American make-up and skincare brand, Laura Mercier, to India’s vibrant and growing beauty landscape. This marks a significant step for the brand as it enters one of the world’s busiest beauty markets. It recently opened its first store in Phoenix Palladium, Mumbai.
The new Laura Mercier store promises an engaging and unique shopping experience for beauty enthusiasts in Mumbai. Renowned for timeless elegance and commitment to quality, the brand has captured the hearts of make-up lovers for decades. It offers a wide range of luxurious products designed to enhance natural beauty
Founded by its namesake Laura Mercier, a world-renowned makeup artist and pioneer of the Flawless Face. The brand has established itself as a global leader in the beauty industry. It celebrates exceptional quality. Their makeup and skincare products have gained a loyal following worldwide. They embrace the philosophy of ‘Less is More’ with Laura Mercier’s signature No Makeup-Makeup Look.
The introduction of the illustrious French American makeup and skincare brand to India’s dynamic beauty market is thrilling, according to Marco Ficarelli, Chief Revenue Officer, Laura Mercier Cosmetics. The thriving Indian market holds immense potential for the brand.
The new store represents more than just a retail space. It’s a destination for beauty enthusiasts to explore, experiment, and indulge in the art of makeup.
Commenting on the occasion, Kadambari Lakhani, Director, Baccarose Perfumes and Beauty Products, expressed genuine honour in collaborating with the brand and bringing it to India. This strategic move underscores their unwavering dedication to offering Indian consumers access to premium, internationally acclaimed beauty products.
The arrival of the brand is expected to redefine beauty standards and empower individuals. To express their unique selves through makeup, providing globally accessible professional performance resonating with the essence of Laura Mercier.