Schwarzkopf has launched its latest global campaign ‘What Story Will You Tell?’. The campaign is starring its new Global Brand Ambassador, actor, producer and entrepreneur Sofia Vergara. Global Colour Ambassador, and Celebrity Hairstylist Chris Appleton will also be joining hands.
As the stars of its newest campaign ‘What Story Will You Tell?’, Schwarzkopf has roped in Columbian-American beauty Sofia Vergara as well as Celebrity Hairstylist Chris Appleton.
Schwarzkopf’s ‘What Story Will You Tell?’ campaign aims to inspire consumers to show up as their true selves. It inspires them to own the story they want to tell the world. The brand will be promoting and celebrating the partnership via a TV commercial. It will also taken up as collaborations on social media, red-carpet appearances and more. Vergara and Appleton are the perfect partners to bring to life Schwarzkopf’s mission of creating a strong, purposeful, global and culturally relevant campaign message.
Chris McClement, Senior Vice President of Marketing at Henkel North America, said, ” Henkel has always been committed to providing high-quality innovations & formulas and we can’t think of two better people to help spread this message globally. Both Sofia and Chris embody Schwarzkopf’s brand ethos in a way that resonates with stylists and consumers alike and we are excited to see what stories they tell in our continued work together.”
As an expert in colour, Appleton is the perfect partner to launch Schwarzkopf’s new blonde innovations. He will collaborate with Schwarzkopf to demonstrate how he trusts and uses Schwarzkopf for his clients. Further empowering them to tell their own hair story. When speaking about the partnership, he said, “Since the beginning of my career as a hairstylist, I have always known the name ‘Schwarzkopf’. They have set the industry standard and have been a mainstay in salons globally for decades. Throughout my career I’ve become known for my colour technique and dramatic hair transformations, many of them blonde.”
Vergara will help to show the premium-ness and transformative effects of using Schwarzkopf products. She is the epitome of ‘hair goals’. She will use her platform to showcase how Schwarzkopf products give her the looks imperative to tell her unique story. Thereby serving as an inspiration for women to do the same. When asked about her connection to Schwarzkopf’s campaign, she said, “Hair is a powerful form of self-expression. Being in the spotlight, confidence is everything and hair plays a big part. For me, becoming Schwarzkopf’s global brand ambassador is not just about endorsing hair products. It’s about collaborating with a brand that shares my vision of embracing and celebrating the power of self-expression and confidence. We both believe in the power of hair and want to empower and inspire other women to take control of their narrative and express themselves through their hair.”