The French cosmetic brand, L’Oreal Paris has appointed Alia Bhatt as its new global brand ambassador. With this, Bhatt has joined a team of iconic ambassadors, such as Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and several others.
Bollywood star Alia Bhatt has recently added one more feather to her hat. A celebrated actress, producer, and successful entrepreneur, is now also a global brand ambassador. L’Oreal Paris has recently appointed her as its new global brand ambassador. As a part of her new role, she will be starring in the brand’s campaigns, starting this month.
The core values and vision
As per the brand, Bhatt symbolises the brand’s core values of inclusivity and empowerment. With her strides, Bhatt has shared the transformative power of believing in oneself with women around the world.
Bhatt’s collaboration with L’Oreal Paris complements her commitment to promoting inclusivity in the film industry. As a producer, she has showcased Indian cinema on a global platform. This partnership further seeks to extend those values into the beauty industry.
From the leadership desk
L’Oreal Paris Global President Delphine Viguier-Hovasse said, “I admire how Alia uses her global platform and role as a producer to push for inclusivity in the film industry and to shed light on Indian cinema worldwide.”
“Her commitment to care for people and the planet makes her the perfect ambassador for female talent, entrepreneurship, and for the endless possibilities L’Oreal Paris seeks to open up by uplifting women’s worth.” Viguier-Hovasse also highlighted Bhatt’s dedication to caring for people and the planet. “Her commitment to care for people and the planet makes her the perfect ambassador for female talent, entrepreneurship, and for the endless possibilities L’Oreal Paris seeks to open up by uplifting women’s worth,” she further added.
What Alia Bhatt has to say
“The brand’s celebration of women’s empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L’Oreal Paris to make a positive impact in the beauty industry and champion inclusivity for women,” Alia Bhatt said.