Maybelline New York carries on its legacy of building a roster of global ambassadors who are cultural trendsetters. In continuing its strides, the brand has appointed Shay Mitchell as its new global ambassador.
Shay Mitchell, a flag bearer of self-expression and beaming with creativity, will bring her authentic and unapologetic personality to the brand once she takes on her role as a global ambassador.
“At Maybelline New York, we believe in the power of expressing your authentic self. Shay Mitchell embodies this value with a unique balance of strength and fun. As an actress, entrepreneur and mom, Shay Mitchell is carving out a path in the world that is truly her own – she inspires us all to take on new adventures and embrace our individuality. We are beyond thrilled to welcome her to the Maybelline family.” said Trisha Ayyagari, Global Brand President, Maybelline New York.
Shay Mitchell, a multi-talented powerhouse wears many hats. An actress, entrepreneur, executive producer, and now a global ambassador. As an actress, she is globally famous for her roles in Pretty Little Liars, You, as well as Dollface. As a producer, she works on FOX’s breakout drama series The Cleaning Lady. Her entrepreneurial journey spans several segments. Mitchell is also the founder of BÉIS, a travel and lifestyle essentials brand. Additionally, she co-founded the tequila brand Onda, which started as a ready-to-drink tequila seltzer brand. Recently it has also expanded into offering Tequila Blanco and Reposado.
Mitchell’s extensive expertise aligns her perfectly with the ethos of Maybelline. Maybelline, as a brand, is extensively famous for its product innovation. Additionally, as it helps stand against the hustle-bustle of life, its offerings are meant for various looks, styles, and skin tones. As Mitchell’s fan-following takes inspiration from unapologetic self-expression and creative approach to beauty, she makes a perfect fit in the Maybelline’s global ambassador team.
“I am thrilled to be joining the Maybelline family. As a brand that has always valued self-expression and individuality, it is an honour to be a part of their story,” said Shay Mitchell.
As a global ambassador for the brand, Mitchell will feature in future product and brand campaigns. The collaboration will start with Mitchell joining a global brand campaign this fall. Additionally, she will also be lending her voice to two new product launches.