Lotus Herbals has launched a fun and fresh new marketing campaign for its latest innovation – the Safe Sun Ultra Rx Sunscreen Serum SPF60+ PA++++.
This Safe Sun Ultra Rx Sunscreen Serum SPF60+ PA++++ is the newest addition to Lotus’ Safe Sun range. The brand is going all out with a multimedia campaign. One will be able to see the same across OTT platforms, TV, and social media to reach a wider audience.
The campaign focuses on the sunscreen’s advanced skin benefits. The serum is enriched with Cica, known for strengthening the skin barrier, and Hyaluronic Acid, which deeply hydrates. It’s lightweight, blends in just 5 seconds, and leaves no white cast. Additionally, it’s tested by dermatologists and works well for all skin types without causing breakouts.
What’s the ad film about and where can we see it?
The ad film has a youthful and relatable vibe, created especially for Gen Z and millennials. It opens in a sunny outdoor setting. Two young women chat on a see-saw about how regular sunscreens either cause pimples or leave a white cast. The swing is a metaphor for the compromise they are both dealing with. Then, a confident girl walks in and introduces them to Lotus Herbals Safe Sun Ultra Rx Sunscreen Serum. She explains how it offers broad-spectrum protection with SPF60+ PA++++, hydrates, and doesn’t trigger breakouts.
The film ends with a look at the revamped, youthful packaging of the Safe Sun range. With no more compromises, this sunscreen is the perfect pick for modern skincare lovers!
Lotus Herbals’ new Safe Sun campaign is here to spread the word about its latest sunscreen innovation in a big way! The campaign will run on OTT platforms like JioCinema and Hotstar, regional TV channels, and social media platforms. To make an impact in stores too, eye-catching branding like banners, danglers, table-tops, and posters will grab shoppers’ attention. With this multi-channel approach, Lotus Herbals aims to reach a wider audience and connect with customers wherever they are.
From the leadership desk
Speaking on the new Safe Sun Campaign, Mr. Nitin Passi, Chairman and Managing Director, Lotus Herbals, says, “Our new campaign for the Safe Sun UltraRx Sunscreen Serum highlights the unmatched protection this sunscreen offers and also celebrates the aspirations and needs of the modern woman. This revolutionary water-based serum, with SPF60+ PA ++++ emboldens women to combat the sun, with unwavering confidence, while nurturing healthy blemish free skin.”