LoveChild by Masaba, the beauty brand by Indian fashion designer and actress Masaba Gupta unveiled a new shop-in-shop at Shoppers Stop at R City Mall, Ghatkopar, Mumbai. In addition to the kiosk, from now on, the brand products will also be available on the Shoppers Stop Beauty online store.
Focusing on innovation and inclusivity, LoveChild by Masaba features an array of cosmetics that inspire confidence as well as creativity in the users. It offers a wide range of high-quality products catering to individuals of various ages, skin tones, and cultural backgrounds. The shop-in-shop kiosk by LoveChild by Masaba is a testament to the brand’s ethos to offer the best to the customers. With this kiosk, customers can now easily access the brand products in real-time. More such kiosks are further in the pipeline across different cities. The ultimate aim is to increase the reach of LoveChild and bring it closer to a diverse user base across India.
The launch of the shop-in-shop kiosk marks LoveChild’s and Shopper Stops’ initial steps towards a robust partnership. With this, the two entities aim to redefine beauty and further empower individuals to express themselves authentically. This collaboration also strategically aligns with LoveChild’s aim to explore India’s lively beauty and personal care market. Additionally, it marks a milestone in the brand’s omnichannel expansion strategy.
From the Leadership Desk
Masaba Gupta, Founder of LoveChild by Masaba says, “We are thrilled to embark on this transformative journey alongside Shoppers Stop. This partnership represents a shared vision to revolutionise the beauty retail experience, where creativity meets accessibility. Through our Shop-in-Shop and Online Retail at Shoppers Stop, we aim to empower consumers to embrace homegrown beauty brands that offer powerful formulations and solutions where skincare meets beauty.”
Mr. Biju Kassim, Customer Care Associate, and CEO Beauty at Shoppers Stop exclaims, “We are thrilled to launch LoveChild Kiosk at Shoppers Stop and proud to serve as their offline retail partner. This partnership with LoveChild by Masaba exemplifies our commitment to offering customers cutting-edge and premium beauty products at Shoppers Stop. We look forward to continuously serving all our patrons with the best that beauty has to offer.”