The City of Joy, Kolkata welcomed Professional Beauty India with immense love and unmatched happiness. South Asia’s largest beauty expo winded up day 1 of this edition on April 22. And, it saw roaring success and an overwhelming response. Here’s everything that unfolded on the first day of PBI Kolkata.
Recording a massive footfall, Day 1 of the Professional Beauty India at the Biswa Bangla Mela Prangan, Kolkata was a fulfilling and enriching experience for all. As numerous brands that took part across hair, makeup, skincare, and tools, they displayed a myriad of revolutionary products and also launched several new ones. As a large number of partakers from the industry got together, it was indeed a day full of knowledge, networking, and a lot of excitement.
Let’s delve deeper into how Day 1 of PBI Kolkata was:
Launch of Marc Hair Tools:
MARC Hair tools, our exclusive hair tools partner for 2024, was launched at PBI, Kolkata on the first day. Offering high-quality hair tools that render impeccable results, MARC aims to enhance the overall salon experience for hairstylists as well as for clients.
New Product launches at PBI Kolkata:
The show was the perfect opportunity for brands to introduce their coming-of-age products. Some of the many product launches are:
- The Sulphate & Salt-Free Series by Barcode
- Hair Botox Treatment by Cabelo Chave Professional
- Pro Artist Ultra Definition Liquid Foundation by Forever52
- Pacer Pro Hair Dryer 2500+ Watts by OZOMAX
- System75 Gold by Studex
- Ozone Power Vitamin C Facial Kit by Ozone
Live Demo Stages:
The Demo Stages at Professional Beauty India have always been instrumental for the viewers. It has helped several people to upskill as well as elevate their careers. Be it through learning valuable know-how or attaining working knowledge. This edition has been no different with some of the renowned industry experts performing on live stages
Here are some of the demos that stole everyone’s hearts:
- Makeup artist, Siddhart Jaiswal taught the viewers some invaluable techniques and methodologies to achieve a perfect bridal look for the summer months.
- Amit Karmakar from Malio demonstrated the essential know-how to create an intricate yet gorgeous Bengali bridal look.
- Vikas Marwah, on behalf of Krone Professional, educated the audience about the Krone Professional Proboto-x keratin treatment. He also demonstrated various cut and style techniques for all to learn from.
- Our Hairtool partner MARC was represented by Rohan Jagtap. As he introduced the Marc Hair Tools, he also taught the audience how to leverage these tools to make a style go from basic to boujee.
- Dolly Bhatia from Skinora educated the viewers about the various facial kits available with the brand and their rejuvenating benefits for different skin types.
- Arpita Das on behalf of Mintree shone a light on the revitalising process of a de-tan cleanup, especially suitable for the scorching heat of these summer months.
As the first day remained a huge hit, stay tuned to know what day 2 has to offer.