With the new hair care range launched by Minimalist, you can still style your hair without the worry of damage.
We have heard the claim time and again and science backs it. Heat styling products and hair colouring can indeed have damaging effects on your luscious locks. While we all love indulging in colours and style, the damage is real. Let’s delve into how these leisurely activities harm your hair health. Also, let’s explore how the new hair care range launched by Minimalist will help the cause.
What is the damage?
Your beloved heat-styling tools, such as straighteners and curling irons, use high temperatures to reshape your hair. Such intense heat, when used without proper care and precautions, can strip away moisture from your strands. That may end up leaving your hair dry and brittle, leading to breakage, split ends, and hair fall.
Hair colouring involves the use of chemical dyes to alter the colour of your hair. Improper use of dyes can weaken your hair’s structure. They can strip away the natural oils that keep your hair healthy, leaving it prone to dryness and frizz.
To fight these common concerns, the skin and hair care brand, Minimalist has launched a range of clinical hair solutions. The range has been introduced as a trio — a serum, shampoo, and a mask. These new products come with their patent-pending Maleic Bond Repair technology. The brand claims that the combination of Maleic-Acid, Transglutaminase and Amino Acids aids in restoring hair health and making them stronger.
Maleic Bond Repair Complex 05% Hair Serum by Minimalist
The product, a pre-shampoo hair serum holds a 5% concentration of a combination of Maleic Acid, Transglutaminase & Amino Acids. The brand explains the serum helps repair hair damage caused by the likes of UV exposure, heat styling and colouring. The serum is also said to be formulated with ingredients such as Argan Oil, Squalane, and Coconut Oil. Also, it is infused with Vitamin E, Beta Carotene and Carrot Root extract. All these ingredients help the serum control frizz, hydrate the locks and improve overall health, explains the brand.
Maleic Bond Repair Complex 3.5% Shampoo by Minimalist
Minimalist’s new shampoo contains a combination of the same three ingredients — Maleic Acid, Transglutaminase & Amino Acids. The patent-pending technology is present in the shampoo at a 3.5% concentration. These compounds, as per Minimalist, improve hair strength and makes them healthy. Further, it contains a combination of ingredients such as Ceramide, Vitamin E & Vitamin B5. These are known to hydrate and nourish hair from within.
Maleic Bond Repair Complex 05% Hair Mask by Minimalist
The hair mask contains a 5% concentration of the ingredients. As per Minimalist, the mask will help repair the damaged hair bonds and makes them strong & healthy. Additionally, the mask comes with Ceramide III, Wheat Protein, Vitamin E & Vitamin B5. These ingredients have nourishing properties that reduce frizz and make your tresses manageable.
Know the ingredients
Maleic Acid
Maleic acid is often used in hair care products. It helps to improve the impact of active compounds on the hair shaft and increases the overall effectiveness of the product. Maleic acid also balances the pH levels of hair care formulations. Thus, it helps to minimise frizz and promotes healthier-looking hair. Its properties contribute to increased manageability and shine, making it a valuable ingredient in hair care products.
Transglutaminase
Transglutaminase is an enzyme commonly used in hair care products for its hair-strengthening properties. It works by cross-linking proteins in the hair shaft, resulting in improved structural strength and integrity and increased resistance to breakage. Transglutaminase also helps to repair damaged hair cuticles, reduces split ends and improves overall hair texture and hair strength.
Amino Acid
Amino acids are the building blocks of proteins and play a crucial role in hair care. When incorporated into hair care products, amino acids help to nourish and strengthen the hair from within. They penetrate the hair shaft, replenish lost proteins and repair damaged areas. Amino acids also provide hydration, promote moisture retention and prevent dryness and brittleness. By protecting the hair’s structure, amino acids contribute to increasing hair thickness and reducing breakage. Its presence in a product leads to improved overall hair health and appearance.