Nykaa’s Kay Beauty steps onto the UK stage with KAY Beauty and a landmark Space NK launch. The move blends Indian heritage and modern inclusivity. It showcases high-performance, diverse makeup for a global audience seeking beauty without boundaries.
Nykaa has expanded its international footprint with the launch of its in-house brand, Kay Beauty, at British luxury beauty retailer Space NK. This marks the first time Space NK has introduced an Indian-founded beauty brand. It’s a milestone that underscores the growing global recognition of Indian beauty labels. The UK debut follows Nykaa’s earlier international expansion in the GCC region through its omnichannel platform, Nysaa.
Strong growth fuels global moves
Nykaa’s international foray is all due to its robust growth at home. The House of Nykaa Beauty portfolio reported an annualised gross merchandise value (GMV) run rate of about ₹2,300 crore as of Q1 FY26. Across India. The company has also served over 13 million customers through online channels and operates more than 38,000 physical distribution points.
Kay Beauty’s global moment
Katrina Kaif’s Kay Beauty is famous for its inclusive and versatile approach to makeup. The Space NK launch is a first for the retailer. It’s a step forward in representing diverse beauty communities in the UK. For Kaif, the moment is deeply personal. Kaif shared the news on Instagram. She wrote, “This has been a long time in the making and is something we’ve poured so much passion into. Kay Beauty started as a dream to nurture a community where individuality and beauty in all its diversity are celebrated.”
With this landmark entry into the UK market, Kay Beauty signals a new chapter in bringing modern Indian beauty to international consumers while reinforcing Nykaa’s ambition to become a global beauty powerhouse.
From the leadership desk
“This progress is driven by the confidence we draw from the incredible love and support of our customers across India. Their trust empowers us to confidently expand our vision and bring the best of Indian beauty to the world,” said Adwaita Nayar, Co-founder and Executive Director of Nykaa and CEO of House of Nykaa and Nykaa Fashion