The US-based clean skincare brand, FRÉ has now launched in India, available exclusively at Shoppers Stop. FRÉ offers a range of scientifically-backed skincare products, designed for women who lead an active lifestyle.
FRÉ, a skincare brand from the US, boasts a formulation that protects, repairs, and enhances the skin of active women. The brand has launched its suncare and skincare line in India. For now, the products will be exclusively available at Shoppers Stop.
Michael Azoulay and Mickael Bensadoun founded the brand FRÉ in the US. These industry experts were on a mission to create products that were not sticky, goopy, and chalky. They wanted to create suncare products with potent mineral protection, age-defying actives, and a luxury feel. Consequently, they came up with science-backed skincare and suncare. These products help prevent sun damage as well as reverse ageing. With their ultra-lightweight textures and fast-absorbing formulas, they’re suitable for all needs – athletic, aesthetic, and functional.
The brand offers a range of products that consists of the Argania Active Complex. This formula comprises of organic Argan oil, Argan leaf extract, and Argan stem cells. It is an efficient formulation that combats skin inflammations better as compared to chemical solutions. These argan elements act as antioxidant powerhouses and fight free radical aggressors. They work in synergy to reduce the sun damage. Further, the complex slows the oxidative process. It helps fight UV damage and reduces photo ageing symptoms. Consequently, it prevents fine lines, wrinkles, hyperpigmentation, dark spots, and leathery texture.
Some of the products now available in India include:
- The Glow Duo – A powerful synergy between SPF & Vitamin C
- Glow Me + Tinted Mineral SPF 30 – Healthy SPF with a glowy finish
- C Me 10% Vitamin C Serum – Supercharged antioxidant serum to dramatically brighten skin
From the Leadership Desk
Michael Azoulay, Co-founder of FRÉ Skincare says: “As a leading suncare brand in the US, we have been chosen as a Clean Beauty Favorite in 250 Macy’s stores, selected for the best clean sunscreen category at Goop, and we sold out on QVC in just 8 minutes. We are now thrilled to launch in India for the very first time and bring FRÉ’s disruptive, science-backed approach to this new market. Our exclusive patent: Argania Active Complex™ treats and repairs skin from UV damage while our innovative SPFs use the cleanest ingredients for healthy sun protection.
Commenting on the partnership, Biju Kassim, Customer Care Associate and CEO of Beauty at Shoppers Stop said, “We are excited about FRÉ Skincare launching in Shoppers Stop and are delighted to be the exclusive partner for this innovative skincare brand in India. This collaboration marks just the beginning of our journey as we aim to expand our portfolio this year. With the Indian skincare market growing at a rapid pace, we aim to add more esteemed brands and cater to the burgeoning demand for quality skincare solutions in India. We believe that FRÉ’s products are set to offer a transformative skincare experience that caters specifically to the needs of active women.