Technology is making great progress in boosting the beauty industry. Tata CliQ Palette has jumped the wagon and digitized the store with all the cool tech. Here’s what you need to know about it
The beauty Industry in India is at its highest it has ever been. Innovation and technology have played a great role in this profound success. The new developments are set to change the game and Tata CliQ Palette just proved it by synchronously bringing tech and beauty under one roof.
Tata CliQ inaugurated the offline, omnichannel beauty retail experience in June at Seawoods. While there is great competition in the beauty and retail business, the House of Tata knew how to set itself apart. From AR-led makeup trials to personal engraved products, the store offers it all!
Experiencing the Tata Cliq Palette
The beauty destination is home to over 1000 curated brands, both homegrown and international. Divided into a wide array of categories of skincare, haircare, fragrances, accessories, beauty tools, and much more. But the true attraction is the personalized touch it offers, aided by cutting-edge technology. Their customer-centric approach is at the core of expanding business, and everyone is loving it!
Gopal Asthana, CEO, of Tata CliQ said in an interview, “We decided to open a retail store after the launch of an app as a natural progression. It is a significant step in our goal to revolutionize the beauty landscape by becoming India’s largest tech-enabled beauty destination. The launch of our store illustrates our unwavering commitment to providing an exceptional beauty shopping experience”
He also spoke about the various experience zones and features of the tech-enabled beauty destination that is set to change the beauty business.
The Beauty Playground
The store features AR makeup tutorials, enabling customers to virtually try on the make-up. Skin analyzer mirrors enable customers to receive a detailed skin analysis so they can make the right decision. These features have elevated the shopping experience by ensuring everyone finds a perfect beauty product. It is a differentiated and personalized beauty experience like never before.
The experiential zones in the store allow customers to interact with the TATA CliQ professionals who offer guidance and education to navigate. The Palette Professional Studio also offers an eco-conscious way for customers to explore and test beauty products. This is achieved through cutting-edge AR devices, such as the Palette Match Finder.
Palette Match Finder is a mirror technology that allows customers to virtually try on and experiment with different looks. This gives a perspective into various options available to the customers. It also offers the freedom to choose a beauty style without investing extra time, effort, and money.
The store is also home to the Palette Beauty Console. It gathers pertinent customer information such as gender, age, and skin type to provide a complete analysis. The technology scans the customer’s faces and offers a comprehensive analysis of skin and hair health. Upon which it recommends tailor-made products for them.
What’s More?
Customers are welcome to walk the aisles, exploring various fragrance notes. There are various gift boxes curated for every occasion. Additionally, the store offers personalized engraving on all types of beauty products. It offers a refreshing, unique, and engaging experience for all.