Nykaa has launched the second edition of the Nykaa Best in Beauty Awards. The voting for the 2025 edition of the award will run between March 24 and May 10. Here’s what you need to know about this edition.
The Nykaa Best in Beauty (NBIB) Awards are back – and it’s time to vote for your beauty favourites! After a successful debut last year with over 1 lakh beauty lovers casting their votes, Nykaa is now presenting the 2025 edition. Once again, the platform is handing over the power to the consumers to celebrate the brands and products they truly love.
From iconic beauty staples to exciting new launches, the NBIB Awards shine a spotlight on the best global and Indian brands that have made a mark for innovation and excellence; the awards recognise those who have earned a special place in consumers’ routines. These awards are a celebration of innovation, trust, and the products that never let you down.
Nykaa has been empowering beauty enthusiasts for over 10 years through genuine reviews, expert advice, and immersive content. With NBIB 2025, they continue the tradition by inviting consumers to champion their go-to brands. Final selections will be made with help from beauty pros, influencers, and experts, ensuring only the best win.
What’s new at NBIB 2025
The first edition of the awards, last year, saw a thundering response. Building on its success, this year the awards are bringing up 58 categories, as compared to 48 last year. The increase in the number of categories is a testament to the industry’s growth, including the hair care, skincare, makeup, fragrances, and bath & body segments.
The new categories have been added considering the latest trends and everything that lies in the beauty industry. Additions such as Viral Products and Viral New Korean Beauty celebrate the brands that have gained widespread popularity. On the other hand, an addition such as the Impact Award celebrates the brands that are making an environmental impact.
The esteemed jury
The jury panel for NBIB 2025 consists of industry experts and beauty professionals. Influential personalities, well-versed in the beauty realm, also form a part of the panel. The esteemed jury for this year includes:
- Maheep Kapoor, Indian jewelry designer and a reality TV star
- Aanchal Morwani, celebrity hairstylist
- Daniel Bauer, Co-Founder Daniel Bauer Academy
- Dr. Malvika Kohli, leading dermatologist
- Aditi Bhatia, actor
- Taras Taraporvala. celebrated photographer
- Aashna Hegde, beauty influencer
- Shagun Khanna, beauty, wellness editor & enthusiast
From the leadership desk
Commenting on the announcement, Anchit Nayar, Executive Director and CEO, Nykaa Beauty said “As we return for the second edition of the Nykaa Best in Beauty Awards, we’re more committed than ever to celebrating the beauty choices that matter most to our consumers. This year, we’re raising the bar with new categories that capture the pulse of the ever-evolving beauty landscape. Our mission remains the same—honoring the most loved, innovative, and forward-thinking homegrown and global brands that continue to redefine the industry.
Nykaa has always been at the forefront of beauty in India, shaping trends and bringing consumers the best from around the world. With the trust of our ever-growing community, we’re proud to spotlight the products and brands that inspire loyalty and set new standards for excellence. This year’s panel of esteemed jury members will ensure we stay true to our vision—setting a bold new benchmark in beauty innovation and consumer-first choices.”
Here’s how you can vote
Click here to vote! Voting for the NBIB 2025 Awards starts on March 24 and will be open till May 10. Once the voting is over, the jury panel will evaluate the nominees; the winners will be announced in June 2025.