Actor Anita Hassanandani has joined hands with Vanity Wagon – India’s first only Clean Beauty Market, as part of a seed round of $200k, the start-up said on January 2021.
The Clean Beauty Aggregator
Vanity Wagon is building a cohesive market in the clean beauty industry, that is a one stop destination for Clean Beauty enthusiasts. At present their operations extend to over 50,000 pin codes across India with 85 brands, and Vanity Wagon now plans to on–board 70 more brands, 50,000 new users by 2021.
Founded by Naina Ruhail, Prateek Ruhail and Sahil Shrestha in September 2018, the start-up claims to have sold over 1,20,000 products since its launch and has grown 5 times since 2019.
The Clean Beauty Industry
The clean beauty industry has been growing steadily at over 50% year on year and with the advent of a host of new brands, the space is looking to jump the growth even further. With a large amount of investments flowing in clean beauty brands, such as mamaearth, moms co, Arata, the future of Clean Beauty in India definitely looks bright.
Anita has been an active investor in start-ups, with bets on companies such as Natures Tattva and TheBagTalk. She has been active in this space for a long time, and found it fit to back a clean beauty market now, based on the tremendous growth in the industry in the last 3 years.
Other investors in Vanity Vagon include but not limited to, Agility Venture Partners, Alfa Ventures Founder – Dhianu Das, Angel Investor – Sanjay Nagi.
About The Collaboration
“Being a believer in Clean Beauty, I realised that now it’s time for India to have its own clean beauty destination. When I spoke with the founders of Vanity Wagon, I realised how good a team they are to implement this and immediately knew this is going to be big. Further embarking on my journey as a mother I wish to use only safe and certified products for my baby and shopping these becomes much easier with Vanity Wagon” said Anita.