Vasmol announces the launch of its Henna Crème Hair Colour and Shampoo Hair Colour, appoints actress Vidya Balan as brand ambassador to connect with evolving consumer preferences rooted in tradition.
Vasmol has announced the onboarding of actor Vidya Balan as the new face of the brand, coinciding with the launch of its latest products Vasmol Henna Crème Hair Colour and Vasmol Shampoo Hair Colour. This move aligns with the brand’s strategy to connect with modern Indian consumers who seek a convenient and safe hair colour solution without compromising on cultural relevance.
With a heritage of over six decades, Vasmol’s entry into the crème-based hair colour segment marks a notable development in India’s mass hair care category. The newly launched range combines the traditional benefits of henna with a no-ammonia crème format, addressing both familiarity and functionality in hair colour application.
Commenting on the launch, Dheeraj Arora, MD & CEO of HRIPL, the parent company of Vasmol, said that the new product offering represents a convergence of cultural tradition and contemporary preferences in hair colour usage. “Vidya Balan embodies the values of rootedness and modernity, making her a strong choice to represent this evolution in the brand’s portfolio,” he noted.
Adding further context, Priyanka Puri, Senior Vice President – Marketing at HRIPL, highlighted that the new hair colour range was designed keeping in mind today’s discerning consumer, particularly those seeking grey coverage through a blend of natural ingredients and advanced formats. “Our focus is on expanding access to safe and effective hair colour, starting from affordable pack sizes and retailing through leading distribution points,” she said.
Speaking about the association, Vidya Balan shared that the use of henna holds nostalgic and cultural relevance, and its reimagining in a modern hair colour format made the collaboration meaningful.
The Vasmol Henna Crème Hair Colour and Shampoo Hair Colour are now available across retail outlets nationwide.