Youthforia is a young brand backed by Shark Tank investor Mark Cuban and is rising rapidly on the ladders of the beauty industry. The founder of the brand Fiona Co Chan recently launched a new foundation that is dubbed to be safe to sleep in. Gauri D tells a story of how Youthforia is paving the way to clean cosmetics.
Youthforia launched the first-of-its-kind BYO colour-changing blush in 2021. Later that year, the girl boss founder, Fiona Co Chan went on the Shark Tank stage and sold her idea to the judges. She secured the deal of $400,000 from Mark Cohen and has risen to great heights in two years. In the meantime, the brand’s colour-changing blush went viral on TikTok, not once, but TWICE!
YOUTHFORIA
Over a short period of time, Youthforia has made huge progress. The brand prides itself on producing silicon-free products that are flattering and healthy on the skin. The iconic colour-changing blush is made using plant oils and extracts to react with the skin’s pH. Their primer and setting spray, launched in 2022 are also made of plant-based polymer.
Before launching the iconic new foundation, tests were done on 120 real people to collect satisfactory data. The brand has invested in a vast amount of R&D to maintain its position as a clean cosmetics brand. Dermatologist-monitored studies ensure that the products truly are safe to sleep in before making the claim.
FIONA CO CHAN
The beauty and brains behind Youthforia, Fiona Co Chan is proud of her products and ensures that they meet the criteria of absolute best before launching them. In an interview, she said that she still uses TikTok. It offers her great insights into consumer mindset and understanding the needs. Shark Tank Judge Mark Cuban took a huge bet on Fiona and she has withstood all trials of time to succeed.
The soaring graph stirs excitement in the beauty industry, anticipating Youthforia’s upcoming offerings with a buzz.
Image courtesy: Youthforia