Natasha Naegamvala, Wella Passionista Director, Nalini of Nalini and Yasmin Salon, Mumbai, reveals the #MagnificentPink look that she has created for celebrity Neelam Kothari as a part of the Wella Kromatic 2.0 collection.
Natasha Naegamvala added a bold statement to the Wella Kromatic 2.0 collection as she created the #MagnificentPink trend for the stunning Neelam Kothari. Actor, jewellery and interior designer and a reality TV star, Neelam has always been admired for her timeless beauty and gorgeous tresses. Natasha wanted to create something ‘bold, confident and fearless’ for Neelam and what better way to do it than reinventing her look with the #MagnificentPink look. The technique used for this coloration involved taking slices of the hairline and working back, and towards the centre of the hair. The products used included Color Fresh Create, Koleston Perfect, Wellaplex and Soft Blonde Cream.
Kanishka Ramchandani gets in conversation with Natasha Naegamvala, Wella Passionista Director, Nalini of Nalini and Yasmin Salon, Mumbai, to take her through the creative process of designing and executing the #MagnificentPink look on Neelam Kothari.
What is the best part of being a Wella Passionista?
Wella Professionals’s ideology as a company is driven to gratify and solve the needs of the hair dressers community and they keep us at the forefront by providing the best-in-class products and updated knowledge with the changing trends. Being a Wella Passionista brings with itself the camaraderie, the coming together of the hairdressing community and getting to learn from everybody else. This goes beyond our country to a larger scale; we have interactions at a global level. We get to learn, we get direction from other hairdressers, we also get to interact with people from all over the world. It is an inspirational and motivational platform for us which comes with endless perks. In everyday language I can say It’s just too cool!
How has been your experience of working on Wella Kromatic 2.0?
My experience of Working on the Kromatic 2.0 collection has been a joy ride! The Kromatic 2.0 collection gives you 4 customized looks, for 4 types of people that have differing personalities. Basically, the idea behind the entire campaign is to help people find their own unique vibe and style with help of the experts – their hairstylist and Wella Professionals. The Kromatic 2.0 is a broader concept. Each hairstylist can customize the look primarily as per their client sitting in their chair, as to what they think may work best with the client, their skin tone, face shape, personality type and their personal preferences. It gives the hairstylist more room to explore and experiment while giving the customers what works best for them
What was your inspiration when you decided to go with #MagnificentPink?
The #MagnificentPink shade is a really cool, bold colour. It’s not a predictable colour, but something completely out of the ordinary. It’s something that not everybody can pull off or get done correctly. We got the trend ahead of Pantone announcing Viva Magenta as the Pantone colour of the year. With a colour like pink, there are no limitations. You can determine how much of the pink you would want to use and where you would want to place it. This colour palette is extremely bold and fearless, just like Neelam, and that’s why I chose it.
How was the experience of using #MagnificentPink on Neelam Kothari?
I think I got lucky with having Neelam as the celebrity that I had to customise a look for. She’s making such a big comeback currently and is everywhere in the mainstream media. The best thing was that she was open to trying out the pink palette. #MagnificentPink is designed for people who don’t let others dictate what they should or should not do. They are bold and fearless in their decisions. The color is created for people who love reinventing themselves and are not afraid to make change. I believe that age should not be a determining factor for the hair colour you can wear. The #MagnificentPink created for Neelam was made with a vibrant Magenta from Color Fresh Create. This look accentuates Neelam’s Bold and confident persona. her choice of hair colour will definitely be a trendsetter.
#MagnificentPink ft. Neelam Kothari and Natasha Naegamvala
What factors did you take into consideration while customising this trend for Neelam?
The basic rule of thumb for all hairstylists is to analyse their client’s face, their features, analyse what you want to hide, what you want to show. The technique that you use has to be carefully considered. The technique that I used on her involved starting the colour off at the top of the head and keeping the sections broader as I moved back. So, when she pulled it in the front, you could see a nice amount of the pink. Don’t assume that if somebody comes to you with a reference, you need to replicate it. You need to look at the reference and give them a catered version of it. Customise it for your consumers. You can interpret and reinterpret it for yourself, taking your client’s requirements, desires lifestyles into account.
By – Kanishka Ramchandani
