There is a growing demand for clean beauty globally. With India’s Ayurvedic traditional heritage, homegrown brands have a rich legacy that is helping them create a niche in the highly competitive beauty industry. Gauri D puts the highlight on five ‘desi’ brands that are making their mark.
Ayurveda is one of the oldest traditional systems that promote a natural and holistic approach to life. The powerful active ingredients from natural herbs are some of the potent beauty essentials. Homegrown brands are now reviving age-old practices to create clean cosmetics for day-to-day life. Bringing past and future together in one bottle at a time.
Here are 5 homegrown beauty champions that are making India proud:
KAMA AYURVEDA
Image Courtesy: Instagram @/kamaayurvedaindia
Kama Ayurveda takes the literal meaning of Ayurveda (wisdom of nature) to bring holistic products to the table. Their products are 100 per cent plant-based and formulated using ancient Ayurvedic recipes. Backed by science and tradition, Kama Ayurveda brings the goodness of nature to anyone using their products.
MAMA EARTH
Image Courtesy: Instagram @/mamaearth.in
Mama Earth products are akin to grandmother’s treasures. Traditional concoctions with natural active ingredients are the identity of Mama Earth. The brand is nothing short of the goodness of nature in a bottle. From skincare, hair care and body care to baby care, they have got it all.
KHADI NATURAL
Image Courtesy: Instagram @/khadinatural
Khadi Naturals manufactures export-quality, organic products made with active herbal ingredients. The brand is the epitome of traditional Ayurvedic practices. Their products are manufactured under the expert supervision of well-qualified Ayurvedic doctors.
TRIBE CONCEPTS
Image Courtesy: Instagram @/thetribeconcepts
Tribe Concepts is a women-led business, embarking on the journey of providing clean beauty products. They blend handpicked ingredients grown in India into formulations and pack them in plastic-free packaging. The brand aims to manufacture skin care, hair care and body care products with the help of potent Ayurvedic practices.
PAHADI LOCAL
Image Courtesy: Instagram @/pahadilocal
Pahadi Local offerings are visually beautiful and conceptually rich. The brand promises a source to bottle goodness and they prove it. The products bring the goodness of pollution-free ingredients and positive vibes of the vast Himalayan ranges. They make clean cosmetics using natural ingredients that closely resemble their natural form.
