In a groundbreaking move, the widely acclaimed mobile styling sensation, Pocket Styler, is beckoning forward-thinking makeup and hair colour brands. The platform wants to forge partnerships and carve a niche in the dynamic realm of gaming. Read on to learn more about this bold move.
Since its inception in May 2021, the Pocket Styler App has emerged as a global phenomenon. The app boasts a whopping 21 million downloads. The platform has a stronghold over key markets like the UK, France, Germany, the US, Brazil, and Mexico. The players record a jaw-dropping 10,000 hours of daily gameplay. It allows a player to dive into a world of glitz and glamour by immersing in the interactive world of fashion. The personalized avatars are meticulously crafted and provide endless creative possibilities.
TALKING NUMBERS
The game invites the players to unleash creativity and participate in daily themed events, while the vibrant community votes on their preferred looks. The process shapes a dynamic virtual beauty and fashion scene. There is an extensive array of clothing options and thousands of hair, lip, and eye colour combinations. With its vibrant nature, Pocket Styler has enraptured a global audience, generating a remarkable 10.5 million votes on looks every week. The dedicated user base consists of 70% aged 25 and above, and 85% identifying as female.
A NEW VENTURE
Pocket Styler is now offering an unparalleled opportunity for makeup and hair colour brands to join forces. The brands will be able to showcase their products to a discerning, style-conscious global audience with substantial disposable income. In an unprecedented move, Pocket Styler is extending an invitation for makeup and beauty brands to collaborate at no cost, offering digital renditions of their real-world designs or colour palettes.
The brands are being invited to collaborate closely with the Pocket Styler Design team to craft exclusive virtual looks inspired by real-life products. Users can select and flaunt these looks in the game, fostering a unique connection between beauty brands and engaged players.
As part of in-game challenges, Pocket Styler guides gamers to explore partner brands’ online stores. It also elevates brand awareness, potentially driving substantial website traffic to the brand sites.
Additionally, the platform acts as a testing ground for brands to experiment with new concepts within a virtual environment. This provides valuable insights to the brands before transitioning to real-world production.
ENTERPRISING MINDS
Victoria Trofimova, co-founder and CEO of Nordcurrent is the creative force behind Pocket Styler. Talking about this exciting new venture, she said, “The Pocket Styler community breathes and lives fashion. Introducing real-world fashion brands into a virtual world is the natural evolution as the game continues to captivate millions of players worldwide. The Pocket Styler Beauty Program offers a golden ticket to enter the virtual fashion realm and elevate your brand profile to a global audience seeking tomorrow’s big trends.”
The line between beauty and technology is blurring by the minute. With L’Oréal running campaigns of Roblox and Pocket Style inviting brands for collaboration, the technological makeover of the beauty industry is nearly upon us.
