Beauty Garage has introduced a ground-breaking Shea 18-MEA Collagen Hair Filler Treatment.
The range will be launching at the Professional Beauty India in Delhi on July 1 and 2. In a conversation with Jigar Ravaria, Co-founder of the brand, Vidhi Arya from Professional Beauty India uncovers the innate benefits of the product. Read along to explore more about this new launch by Beauty Garage, Haircare Partner, Professional Beauty India.
Combatting one of the most common hair concerns: damage by chemical treatments, Shea 18-MEA Collagen Therapy Hair Filler Treatment is the world’s first collagen filler treatment. The product aids in replenishing hair’s valuable 18-MEA, often depleted by chemical procedures. “The 18-MEA is a carbon chain found in the Cell Membrane Complex (CMC) layer of hair. Environmental and chemical damage can cause the loss of 18-MEA from hair. The Shea Collagen series helps restore and maintain 18-MEA, ensuring your hair stays protected and healthy. The Series treats rough, dry, and frizzy hair and helps to repair and smooth it.” Explains Ravaria. This treatment uses a synergistic blend of hyaluronic acid and hydrolyzed collagen. It not only removes frizz but leaves the hair silky, shiny, and lustrous.
Beauty Garage’s uses powerful natural ingredients, such as argan oil, shea butter, and vitamin E. These work together to hydrate, strengthen, and also protect the hair from environmental stressors. While Shea butter is commonplace in beauty treatments, Ravaria explains the inspiration behind using it for hair. He says, “Shea is widely renowned for its benefits in skin care products. This inspired us to explore its potential for hair care. Noticing a growing trend in the market for shea-based skin products, we conducted extensive research. We discovered that Shea is also an ideal ingredient for hair care in the salon industry. This revelation led us to realise that Shea provides the same outstanding benefits for hair as it does for skin.” And, that’s how this range came to fruition.
But where does Shea collagen, proving so beneficial for dry and dull hair, come from? “Shea collagen is from Ghana, a country in West Africa where it takes 50 years to produce shea nuts. Shea collagen instantly recovers extremely damaged hair as well as chemically treated hair. And, it also works on hair breakage.” explains Ravaria.
Further to the natural ingredient with bountiful benefits, the USP of the range is the tech behind it. Ravaria says, “The range uses the AIS (Automatic Identifying System) technology. This technology helps to automatically identify the damaged part of the hair, especially where 18-MEA is deficient and helps to retain the 18-MEA and helps to fill it back.”
Users can ensure proper care post-treatment with home-care products in the range, such as
- Shea 18-Mea Collagen Shampoo
- Shea Retention Conditioner
- Shea Retention Hair Mask
- Shea hair oil
Beauty Garage will soon be coming up with styling products and hair colours. They aim to change the idea behind using hair colours with a powerful education plan. To learn further about the brand and to get a first glimpse of the Shea Collagen Range of Beauty Garage, Haircare Partner, PBI, join us at Professional Beauty India at Pragati Maidan, Delhi, on July 1 and 2, 2024 from 9.00 AM to 6.00 PM.
