Pilgrim has announced the appointment of a new brand ambassador. Indian cinema star, Rashmika Mandanna is the new face for the brand’s hair care range.
Pilgrim has appointed Pan India star Rashmika Mandanna as the new brand ambassador for its hair care range. Mandanna’s dynamic presence as well as popularity among young audiences make her an ideal match for the brand.
This partnership aligns with Pilgrim’s new campaign, “The Secret is in the Mix.” The campaign showcases Pilgrim’s dedication to combining cutting-edge technology with natural ingredients. It emphasises that while following trends is common, the true effectiveness of beauty products lies in their ingredients. It features Mandanna leading a crowd of women, symbolising the trend-driven mindset of today’s consumers. The campaign highlights the brand’s commitment to innovation as well as its appeal to Gen Z
Pilgrim’s bestsellers, including the Patua and Keratin Smoothening Shampoo and the Hair Growth Serum, showcase this philosophy. They display that by blending natural and active elements, products deliver exceptional results. The tagline, “The Secret is in the Mix,” reflects Pilgrim’s focus on combining ingredients to achieve the best possible outcomes.
From the Leadership Desk
Gagandeep Makker, co-founder of Pilgrim, says, “As Pilgrim continues to grow and take its next big leap, Rashmika is the perfect person to represent the spirit of our brand and lead us into this new era. This partnership is a significant milestone as we continue to innovate and provide exceptional solutions to our dynamic consumers, and we look forward to scaling new heights together. Today’s young audience is always searching for innovative solutions for healthy and silky hair, and Rashmika embodies this quest perfectly. We are thrilled to welcome her to the Pilgrim family.”
Commenting on the association, Mandanna further adds, “I’ve always believed that haircare goes beyond just using the right ingredients—it’s about how they’re brought together. This campaign is truly special because it highlights that while trends come and go, the real magic lies in how ingredients are expertly combined to deliver results. Pilgrim’s haircare products masterfully blend natural and active ingredients, making them truly transformative. I look forward to a great association with Pilgrim and can’t wait to share these remarkable hair care secrets with everyone.”
