Adding another global star to the roaster of brand ambassadors, Rabanne has introduced Gigi Hadid as its brand-new ambassador for the Million Gold For Her.
Rabanne boasts a long-standing history of appointing iconic ambassadors: those who embody La Maison’s spirit and mission, encouraging a more creative and inclusive future. Keeping the tradition alive, the brand has appointed global star Gigi Hadid Million Gold For Her. The fragrance is the first of the new fragrance universe. It encapsulates intoxicating and exhilarating facets of femininity. And, it all comes packed in an irresistible bottle with the XL link of Rabbanne’s signature jewellery.
Gigi Hadid is the perfect fit to bring this new fragrance to life. She’s not only one of the most influential supermodels of this generation, she is also an actor and entrepreneur. Today, Hadid is an aspirational icon for women around the world. Owing to Hadid’s unapologetic use of self-expression to fuel her success, she has garnered around 78 million followers on Instagram.
Today, Gigi takes centre stage in a groundbreaking moment for Rabanne’s fragrance legacy. She embodies fearless femininity through a bold new scent illuminated by gold. With the launch of Million Gold For Her, Gigi headlines an electrifying campaign. It encourages the next generation to break boundaries as well as embrace their individuality. Directed by Mert Alas and Manu Cossu, the campaign features Rabanne’s boldest musical choice yet: “Pure/Honey” by Beyoncé, a powerful anthem of female empowerment and success.
Dressed in a shimmering golden Rabanne gown embellished with Swarovski crystals, Gigi commands the spotlight. Additionally, she dances, moves, and delivers that iconic Rabanne snap. She represents all that Rabanne stands for—rebellious, bold, and also paving the way for a new era of irresistible golden sensuality.
“Million Gold for her reminds me of how Rabanne feels as a Maison. It´s powerful and beautiful, with rose, lavender, and a salty mineral musk undertone. I love the balance. I think that a lot of my personality has masculine tinges to it, so I Iike the mix of feminine and masculine elements in a fragrance.” Says Gigi Hadid
“Gigi brings the spirit of our legacy. In her, I see similarities with Monsieur Rabanne’s iconic muses – from Jane Birkin to Jane Fonda as Barbarella. She also brings her own distinct personality that makes her the perfect embodiment of the modern Rabanne woman.” Further adds Jerome Leloup – Vice-president Rabanne
