Nykaaland is all set to return for its second edition. Happening on October 25-27 2024, the beauty playground will be set up at Member’s Enclosure, Mahalaxmi Racecourse, Mumbai. Here’s all that you need to know about Nykaaland 2.0.
Nykaaland 2.0, all set to take place in October, will feature over 80 Indian Indian and International brands. Additionally, it will showcase over 10 new launches. Nykaaland Arena will house more than 10 experience zones, over 12 workshops & expert sessions, and nearly 500 beauty icons – including celebrities and experts.
Here’s everything in store at Nykaaland 2.0
Exquisite Masterclasses by Experts
The highlight of the event will be a masterclass with Sofia Tilbury, Global Artistry Director and Brand Muse at Charlotte Tilbury Beauty. With over a decade-long career, she has created looks for iconic clients, such as Celine Dion, Salma Hayek, Sienna Miller, Gigi Hadid and others. She will teach the art of creating flawless and high-impact looks with Bollywood star Shanaya Kapoor as her muse.
Another exquisite masterclass will be by Patrick Ta. The renowned makeup expert has created looks for celebs including Gigi Hadid, Penélope Cruz, Camila Cabello, and Demi Lovato. Patrick will shine a light on techniques to elevate daily makeup to a glam look.
Another renowned name who will share their skill with the crowd is Romero Jennings M.A.C’s Director of Makeup Artistry. Jennings is famous globally for his artistry and unique approach to makeup. The masterclass by Jennings will bring a union of nature, colour, futurism, and technology. These elements have been central to his signature style and have brought him immense fame globally.
Brands To Watch Out For
Several homegrown brands will be present at Nykaaland 2.0. The list includes celeb babies, such as Kay Beauty and Hyphen. Additionally, brands like Nykaa, Foxtale, Dot & Key, Minimalist, and PAC Cosmetics will also be present.
Several international bestselling brands will also feature their collection. The lineup includes Charlotte Tilbury, M.A.C, and Sol de Janeiro, Estée Lauder, CLINIQUE, Caudalie, and Bobbi Brown.
There are several brands making a debut at Nykaaland. These include Carolina Herrera, Versace, Jimmy Choo, Kevin.Murphy, 3TENX, Moroccanoil, Dolce & Gabbana, Dermalogica, Ikonic, Nivea, Fix My Curls, to name a few.
K-Beauty fans are sure to have a gala as well. Several prominent Korean brands, such as Etude, Innisfree, Sulwhasoo, Laneige, TonyMoly, and COSRX will be present.
These are just a few to name. Nykaaland 2.0 will host over 80 brands, ensuring there’s something for everyone.
From the Leadership Desk
Anchit Nayar, Executive Director and CEO, Nykaa Beauty said, “We’re thrilled to launch the second edition of Nykaaland. The stellar footfall of over 15,000 consumers at our debut was a clear sign of the passion for immersive brand experiences, masterclasses, and thrilling live performances. The incredible response has fueled our drive to make Nykaaland 2.0 even more interactive and engaging this year. Nykaaland is an industry-first festival that embodies our vision of crafting a one-of-a-kind beauty and lifestyle space where brands, consumers, creators, and beauty communities come together. Partnering with BookMyShow Live, we’re set to take experiential beauty to the next level!”
