CeraVe, one of the leading dermatologist-recommended skincare brands in the US and a favourite among dermatologists as well as consumers has revealed its much-anticipated entry into the haircare market.
CeraVe has announced its highly awaited entry into the haircare segment. The brand has introduced an Anti-Dandruff Shampoo and Conditioner breakthrough system. CeraVe’s Anti-Dandruff system effectively tackles flakes, itchiness, and irritation without compromising the skin barrier. Furthermore, the range helps to remove the symptoms of mild to moderate dandruff. When used with the CeraVe Anti-Dandruff Hydrating Conditioner, the system is clinically proven to combat dandruff, leaving hair soft, smooth, and well-nourished.
The range directly targets the root cause of dandruff – ceramide deficiency – while respecting the delicate balance of your scalp barrier. As a brand that is deeply rooted in skincare sciences, CeraVe identifies that the health of the hair depends on the health of the scalp. This innovative formula includes the brand’s signature trio of skin-identical ceramides (EOP, NP, & AP) to support scalp barrier restoration.
The Anti-Dandruff Shampoo is formulated with 1% Pyrithione Zinc. The system is suitable for all hair types, curl patterns, chemically treated hair, as well as sensitive scalps. The products are pH-balanced and tested for allergy. Additionally, these are free of sulfates, MIT, dyes, parabens, and fragrances.
The CeraVe Anti-Dandruff Range
CeraVe’s new Anti-Dandruff Shampoo & Conditioner range eliminates buildup. The system is able to achieve so without stripping essential moisture from the scalp and it leaves the hair looking soft and manageable.
- Anti-Dandruff Hydrating Shampoo
- Anti-Dandruff Hydrating Conditioner
- 2 in 1 Anti-Dandruff Shampoo & Conditioner
The CeraVe Gentle Hydrating Range
CeraVe also has solutions for those who don’t have a dandruff issue and are looking for non-medicated formulations. CeraVe has also introduced the Gentle Hydrating Range with a shampoo and conditioner. These products have three essential ceramides identical to those found in the scalp.
CeraVe’s had developed the haircare in collaboration with dermatologists. Furthermore, it combines L’Oréal’s century-long haircare expertise with rigorous development and testing on over 450 diverse scalps across various ethnicities, genders, and ages to arrive at our final formulas.
What The Consumers Have to Say
The brand conducted a consumer test to test the efficacy of the Anti-Dandruff range. The haircare range showcased the following results:
- 97% agree scalp immediately feels clean
- 96% say hair immediately feels softer
- 94% agree that hair is manageable
- 93% agree hair feels moisturized for 24 hours
- Scalp looks and feels clean for 72 hours
- Hair feels moisturized for 72 hours
- Hair looks shiny for 72 hours
From the Leadership Desk
“As we looked ahead to the future of CeraVe, we felt that hair and scalp care were a natural progression for the brand. Working hand-in-hand with our dermatologists, we were able to create anti-dandruff formulas with skin-identical ceramides that are not only effective for gently and effectively cleansing and treating dandruff without disrupting the scalp barrier, but also leaves hair feeling healthy and soft.” says Senior Vice President & Global Head of Professional Sales and Marketing for CeraVe, Tom Allison.
“Having worked closely with CeraVe haircare team from the very start, I have seen the exceptional efficacy and results this line delivers. Our top priority was to thoughtfully create products that are both effective and gentle, ensuring they are suitable for everyone. I’m incredibly proud to recommend this range to my patients, knowing it meets their diverse needs with care and precision.” says Dr. Doris Day, board-certified dermatologist.
“CeraVe is proud to introduce a line of products, developed with our dermatologists, that reinvents hair and scalp care. “Dandruff is among the top 5 reasons people consult a dermatologist, and by combining in-depth research, L’Oréal’s hair expertise, and the knowledge of leading dermatologists, we’ve created inclusive and highly effective formulas that are gentle enough for everyone. We’re excited to be launching CeraVe’s first haircare range, offering healthy hair for all.” says CeraVe Global General Manager Melanie Vidal.
