After years of speculations, JACQUEMUS is set to enter the beauty industry. L’Oréal Group has made a minority investment in the French brand as it prepares to enter its “beauty chapter”.
The long-term, exclusive beauty partnership intends to support the French brand’s independent development. Additionally, it will be seeing it join L’Oréal Luxe, the group’s luxury beauty division.
The eponymous founder, president and creative director of JACQUEMUS, Simon Porte, said that perfume and beauty had been a part of his vision since the Paris-based brand’s founding 15 years ago. He added: “Today, I am proud to continue shaping this dream with the leading beauty group, L’Oréal. I’m excited to see what the future holds for us.”
JACQUEMUS has remained an independent label since its inception in 2009. However, back in October, speculation began circulating that the founder was eyeing a minority investor to support retail ambitions and fashion shows. Such plans would shift the brand away from its historically wholesale-focused distribution strategy.
Building on this successful brand expansion, the French brand will write its beauty chapter together with L’Oréal Luxe.
From the Leadership Desk
Cyril Chapuy, President of L’Oréal Luxe
“With its singular brand positioning, fueled by sensational creativity and social first playfulness, JACQUEMUS will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership.”
Cyril Chapuy, President of L’Oréal Luxe
“We are thrilled to welcome JACQUEMUS and unleash together its outstanding luxury beauty potential. With its singular brand positioning, fueled by sensational creativity and social first playfulness, JACQUEMUS will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership.”
Simon Porte Jacquemus, President, Founder and Creative Director of JACQUEMUS
“Fifteen years ago, I began dreaming of and creating Jacquemus, with perfume and beauty always part of my vision for the brand. Today, I am proud to continue shaping this dream with the leading beauty group, L’Oréal. I’m excited to see what the future holds for us.”
