Charlotte Tilbury Beauty, founded by British makeup artist Charlotte Tilbury MBE, proudly welcomes Chinese actress Zhao Lusi (also known as Rosy Zhao) as its new Global Makeup Brand Ambassador. Read along to know more about the partnership.
Charlotte Tilbury has announced Zhao Lusi, aka Rosy Zhao, as its new Global Makeup Brand Ambassador. Rosy stars in the brand’s latest ‘Plump, Flawless & Dreamy Glow’ themed campaign. It will be spotlighting the new Pillow Talk Beautifying Cushion Foundation, an Asia Pacific exclusive. Designed to deliver a second-skin finish with a radiant, silky glow, the foundation blends Charlotte’s skincare science with makeup magic. Available in four stay-true, non-oxidising shades, it beautifully mimics the healthy flush of love and joy, a signature of the Pillow Talk aesthetic.
Rosy Zhao: A new-gen beauty and style Icon
Known for her charm and emotionally rich performances, Zhao Lusi has quickly become a beloved Gen-Z fashion and beauty icon. Her distinctive looks and fearless style statements have captivated audiences and turned heads at global fashion events. With a natural flair for authenticity, she embodies Charlotte Tilbury’s vision of empowering everyone to look and feel like the most beautiful version of themselves.
The Pillow Talk legacy continues
Charlotte’s iconic Pillow Talk journey began with her Lip Cheat lip liner. It’s a universally flattering nude-pink born from studying the natural tones of lips. From there, she created a full beauty wardrobe including eyeshadows, blushes, and now, for the first time, a cushion foundation. With one Pillow Talk product sold every three seconds globally*, its cult status is undeniable.
Rosy Zhao brings fresh energy and elegance to the Pillow Talk universe. She’s ushering in a dreamy new chapter for the brand in Asia and beyond.
From the leadership desk
“Darlings, I am so excited for ROSY to be Charlotte Tilbury’s Global Makeup Brand Ambassador! Not only is Rosy a phenomenal actress, she also has such incredible knowledge and love for makeup that I find so inspiring! She truly understands how makeup has the transformative power to enhance the features that make her beautiful and unlock the magic of confidence! This makes her the perfect beauty muse to spotlight my beauty icons. I cannot wait to collaborate with Rosy and create many more unforgettable moments together!”
