L’Oréal Paris is the official beauty partner of Cannes Film Festival for 28th consecutive year, featuring Aishwarya Rai Bacchan and Alia Bhatt.
L’Oréal Paris returns as the official beauty partner of the Festival de Cannes. The prestigious event is scheduled to take place from 13th to 24th May 2025. This year marks the brand’s 28th consecutive year at the film festival. This year’s theme ‘Lights, Beauty and Action’ comes from the brand’s powerful philosophy rooted in confidence, self-worth and the belief that everyone is inherently deserving.
This milestone year also heralds the debut of acclaimed Indian actor Alia Bhatt at the festival in her role as a Global Ambassador for L’Oréal Paris. She will join longstanding brand ambassador and global icon Aishwarya Rai Bachchan, reaffirming the growing influence of Indian cinema at the global stage. Their participation also underscores the ongoing commitment of L’Oréal Paris to represent diverse voices and redefining beauty through inclusivity and empowerment.
This year will witness the debut of brand ambassador Alia Bhatt. She said, “There’s something absolutely special about firsts — and I’m so excited to make my Festival de Cannes debut this year, an iconic celebration of cinema and self-expression. It is such an honour to represent L’Oréal Paris at the Festival with this year’s theme, ‘Lights, Beauty and Action”.
The leadership says
Dario Zizzi, General Manager, L’Oréal Paris – India, commented, “The Festival de Cannes has always been a powerful platform for storytelling, creativity, and cultural dialogue—values that deeply resonate with L’Oréal Paris. As we mark 28 years as the Official Makeup Partner, we are especially proud to welcome Alia Bhatt to the global stage alongside Aishwarya Rai Bachchan whose presence we’ve cherished for over two decades. Alia’s debut not only reflects the rising influence of Indian cinema but also our brand’s enduring commitment to celebrating diverse beauty and empowering women across the world.”
Collaborating for success
As part of a strategic collaboration, L’Oréal Paris has partnered with the Indian beauty e-commerce platform Nykaa as its ‘Beauty Partner’ in India this year. Through this partnership, Nykaa is bringing the glamour of Cannes to the Indian consumers by offering exclusive access to iconic Cannes red carpet looks. The viral L’Oréal Paris Plump Ambition Lip Oil exclusively available on Nykaa from 1st May, during the entire Cannes film festival. This collaboration brings the brand closer to its 40+ million consumers and 200+ stores.
The distinguished roster of global ambassadors including Eva Longoria, Viola Davis, Jane Fonda, Aja Naomi King, Andie MacDowell, Simone Ashley, Elle Fanning, Bebe Vio and Yseult will be seen at the Cannes Film Festival, too.
Reinforcing its dedication to advancing women in film, L’Oréal Paris will once again present the ‘Lights On Women’s Worth Award,’ an initiative designed to spotlight and support promising female filmmakers. Throughout the festival, the brand will unveil the latest season of beauty at Cannes, led by Harold James, L’Oréal Paris’ newly appointed Global Makeup Creative Director. Additionally, alongside a team of 30 internationally renowned beauty artists, James will introduce cutting-edge trends and innovations that define the future of beauty on this global stage.
