Rihanna’s Fenty Beauty and Fenty Skin land in India via Reliance Retail’s Sephora and Tira platforms. This brings Rihanna’s vision of inclusive makeup and clean skincare to life through the Reliance-led platforms. Know more here.
Rihanna’s globally acclaimed ventures, Fenty Beauty and Fenty Skin, made a debut in India on August 7. The brand entered the country through a strategic tie-up with Reliance Retail’s platforms, Sephora and Tira. These brands will now be available online and in over 50 stores across 16 cities.
Reliance Retail Ventures Ltd will lead the launch. It will further strengthen its growing premium beauty portfolio.
Singapore-based Luxasia will be distributing both the brands in India. This move surely aids to elevate India’s beauty landscape. It also signifies a big step forward in making global beauty more accessible to Indian consumers.
Know the brands
Fenty Beauty, founded in 2017, revolutionised the makeup industry with its inclusive foundation shades for all skin tones. Fenty Skin, launched in 2020, focuses on clean, vegan skincare.
From the leadership desk
“We are thrilled to bring Fenty Beauty’s iconic and inclusive range through Reliance Retail’s omni-channel presence with Tira and Sephora. This launch underscores our commitment to making the world’s best global brands available to the Indian consumers – both online and offline. Fenty Beauty and Fenty Skin’s celebration of diversity and self-expression aligns perfectly with our vision to redefine the beauty experience in India.” lsha Ambani, Director Reliance Retail Ventures Ltd., said.
“Sephora, the world’s leading beauty retailer, is delighted to expand our global partnership with Fenty Beauty to India. As champions of their revolutionary approach since 2017, this launch embodies our commitment to an inclusive beauty experience where everyone can explore and embrace their unique selves. Partnering with Reliance Retail, we’re confident Fenty Beauty will ignite a new era of beauty exploration for Indian consumers, solidifying our dedication to shaping beauty’s future in India. Together, we belong to something beautiful: a future where beauty knows no bound.” Guillaume Motte, Global President and CEO of Sephora, added.
