KT Kids, a children’s haircare brand, has appointed Kareena Kapoor Khan as its brand ambassador. The collaboration pairs the actor’s wide reach with the appeal of Nickelodeon’s SpongeBob SquarePants.
KT Kids has announced Bollywood icon Kareena Kapoor Khan as its official brand ambassador. This landmark partnership brings together Kareena’s credibility and charm with the playful appeal of SpongeBob SquarePants. Thus, setting a fresh benchmark in kids’ personal care.
Safe, fun and clinically-tested care
The brand is famous for its safe, premium, and clinically-tested haircare solutions. It caters specifically to children’s unique needs. The brand’s SpongeBob SquarePants range features vibrant shampoos, serums, and protein creams. It adds fun, colour, and global character to everyday grooming. It also transforms routine haircare into an engaging experience for kids and parents alike.
A category-defining collaboration
The brand blends global entertainment icons with Bollywood star power. It is the first Indian brand to create such a dynamic alliance in the children’s haircare segment. The campaign aims to resonate with parents seeking trusted products and kids who love playful characters, turning daily haircare into a moment of joy and confidence.
From the leadership desk
Kareena Kapoor Khan: “I am delighted to be associated with KT Kids, a brand that truly understands the needs of children and parents today. As a mother, I know how important, safe and effective products are for kids, and KT Kids’ haircare range delivers just that – with a fun twist that kids absolutely love with the haircare range being age specific for boys and girls. I am excited to be part of this journey.Dhruv Sayani, Founder, KT Kids: “With Kareena Kapoor Khan as our brand ambassador, KT Kids is taking a bold leap towards redefining the future of kids’ hair care in India. Together with our SpongeBob SquarePants line, we are building a movement that goes beyond grooming – it’s about creating trust, fun, and aspiration for every child.”
