LOOKS Salon opened a new outlet in Oshiwara, Mumbai, reaching a milestone of 250 salons across India while strengthening its focus on urban expansion and premium, experience-led service formats.
LOOKS Salon has opened a new outlet in Oshiwara, strengthening its presence in Mumbai as part of its national expansion plan. The launch coincides with a major milestone for the brand. In 2026, LOOKS Salon reaches 250 salons across 55 cities in India. The new outlet reflects the company’s focus on scaling within key urban markets rather than entering new geographies.
Mumbai remains a priority market for the brand. Over the last three years, LOOKS Salon has expanded steadily across the city. The Oshiwara opening reinforces its long-term strategy to build a strong presence in high-demand neighbourhoods with a premium consumer base.
The company continues to position itself within the organised salon segment by increasing capacity in established metropolitan clusters.
Store Design and Service Infrastructure of the Oshiwara Outlet
The Oshiwara outlet spans about 1,500 square feet. The salon has warm interiors, soft lighting, and a wellness-oriented layout. It aims to offer an immersive and personalised guest experience. The salon includes eight styling stations, two barbering stations and four wash stations.
The layout follows a modern luxury concept. It features private ritual zones, barbering sections, nail and grooming areas, and dedicated skin treatment spaces. This outlet also introduces device-led skincare rituals, making it one of the select locations in the network to offer such services.
The design supports personalised consultations and structured service delivery.
Professional Training and Brand Partnerships at LOOKS, Oshiwara
The salon is strongly focusing on personalised consultations and senior expertise along with advanced treatments. The outlet is staffed by senior stylists trained through LOOKS Salon’s in-house programmes in collaboration with global professional brands.
The outlet works with partners such as L’Oréal Professionnel, Kérastase, Redken and Dermalogica. These partnerships support standardised service quality and advanced treatment offerings across the network.
Expansion Strategy Ahead
To mark the opening, the Oshiwara salon will introduce curated launch privileges and introductory service experiences for customers.
With this addition, LOOKS Salon continues to expand in high-growth urban markets. The company is focusing on experience-driven formats and premium service models as part of its long-term growth roadmap.
From the Leadership Desk
Speaking on the launch, Samir Srivastav, CEO, LOOKS Salon, said, “Oshiwara reflects how LOOKS Salon is evolving more experience-led, more personalised, and deeply focused on expertise. Mumbai continues to be a key market for us, and this new opening — our ninth in the city in the last three years represents our commitment to steadily building the LOOKS Salon legacy of excellence in Mumbai.”
