This Women’s Day, Vidhi Arya dives into the world of makeup, hair care, and skincare, where female celebrities used their voice to build brands that champion inclusivity, innovation, and aesthetics! Let’s explore some inspiring women celeb-led beauty brands that are reshaping beauty!
Over the last decade or two, we’ve seen a massive increase in the way female celebrities have influenced our choices towards beauty! Not just in the way they carry themselves and shape trends but because these ladies have used their platforms and experiences to create beauty and haircare brands that left a mark.
Initially, stars were known to endorse and promote beauty brands, but slowly, something shifted. Several female celebs used their expertise to launch full-fledged beauty ventures.
Today’s women celeb-led beauty brands do much more than selling cosmetics. They aim to redefine standards of representation, sustainability, self-expression, and self-care. They cater to real consumers and bring a purpose to vanity. Be it through championing mental health, embracing diversity, or creating formulas inspired by personal stories.
Haircare Beyond Basics
Anomaly Haircare | Priyanka Chopra Jonas
Global icon Priyanka Chopra Jonas co-founded Anomaly Haircare to fill a gap in haircare that’s effective, conscious, and gentle. Launched in 2021, the brand emphasises clean, sulfate-free products that prioritise hair health without harmful chemicals.
Its philosophy champions sustainability, quality, and performance and that’s what makes it appealing to consumers worldwide.
indē wild | Diipa Buller-Khosla
Fashion influencer and entrepreneur Diipa Buller-Khosla co-founded indē wild in 2021, a brand marrying traditional Indian beauty wisdom with modern formulations for hair and skin. Its approach highlights cultural heritage, mindful ingredient sourcing, and inclusive beauty rituals that resonate across borders.
Skincare That Soothes
9Skin | Nayanthara
South cinema powerhouse Nayanthara brought 9Skin to life in 2023, combining science and nature in its skincare offerings. Though newer to the scene, the brand reflects her dedication to self-care rituals and products that are effective for Indian climates and skin types.
82°E | Deepika Padukone
Bollywood star Deepika Padukone took her entrepreneurial stride into beauty with 82°E in 2022 (named for the longitude that defines Indian Standard Time). The brand focuses on daily skincare rituals infused with carefully selected natural actives like lotus extract and ashwagandha.
82°E’s philosophy is rooted in simplicity, trust, and clinically tested efficacy, making self-care feel grounded and intentional.
Hyphen | Kriti Sanon
Actress Kriti Sanon entered the beauty space with Hyphen in 2023, creating a line that blends approachable pricing with skin-supportive formulations. Its products, from serums to sunscreens, are crafted to repair the skin barrier and nourish everyday needs.
The philosophy reflects Sanon’s ethos of uncomplicated, joyful beauty for a generation seeking results without fuss.
Meaningful Beauty | Cindy Crawford
Supermodel Cindy Crawford’s Meaningful Beauty launched in 2009, born from her own skincare discoveries. It’s a full-range anti-aging skincare line rooted in science and quality ingredients such as antioxidant melon extract.
With products targeting dullness, wrinkles, and dark spots, Crawford’s philosophy promotes timeless beauty through healthy skin rituals — offering accessible luxury for everyday care.
Makeup Beyond Aesthetics
Fenty Beauty | Rihanna
Founded by music icon Rihanna, Fenty Beauty was launched in 2017 with a mission: makeup for every skin tone. From the outset, it disrupted the cosmetics world with its extensive foundation shade range and became a benchmark for inclusivity.
Fenty Beauty has become a powerhouse brand proving that representation isn’t just ethical, it’s smart business. Today it serves customers worldwide, celebrating diversity and inspiring other brands to expand their shade offerings.
Rare Beauty | Selena Gomez
Singer and actress Selena Gomez launched Rare Beauty in 2020 with a deeply personal philosophy: beauty should be about self-acceptance, not perfection. Rare carries makeup and complexion products designed for ease of use and everyday wear. It channels part of its sales into the Rare Impact Fund, a mental health initiative emphasising confidence and community.
The brand’s message of embracing individuality has resonated globally among a new generation of beauty lovers.
Haus Labs | Lady Gaga
Created by musician and cultural force Lady Gaga, Haus Labs began in 2019 as Haus Laboratories. The brand combines bold artistic flair with cruelty-free formulations and empowers wearers to express themselves without limits. The brand commits a portion of its proceeds to Gaga’s Born This Way Foundation, marrying beauty with kindness and social consciousness.
Kay Beauty | Katrina Kaif
Actress Katrina Kaif launched Kay Beauty in 2019 in partnership with Nykaa, positioning it as one of India’s first celebrity makeup brands. The range offers inclusive makeup for diverse Indian skin tones and focuses on quality, paraben-free formulas that blend glamour and everyday wear.
Kaif’s vision was to democratise beauty, making glam products accessible without compromising performance.
LoveChild by Masaba | Masaba Gupta
Designer and creative force Masaba Gupta launched LoveChild by Masaba in 2022 as an expressive brand filled with character. With vibrant colours, bold design, and formulations tailored to Indian needs, the brand embodies playful confidence and inclusivity, breaking away from cookie-cutter aesthetics and celebrating individuality.
Kylie Cosmetics | Kylie Jenner
Kylie Jenner launched Kylie Cosmetics in 2015 with a simple set of lip kits. She inadvertently ignited the modern celebrity beauty brand boom. Built on the power of social media and direct-to-consumer launches, the brand became a blueprint for influencer-driven beauty entrepreneurship.
While best known for makeup, Kylie Cosmetics expanded into skincare with Kylie Skin. It continues to shape how celebrity brands approach digital marketing, community building, and rapid product drops.
WYN Beauty | Serena Williams
Tennis legend Serena Williams entered the beauty world with WYN Beauty in 2024. The brand reflects Williams’ ethos of strength, confidence, and movement, offering high-performance products designed to withstand active lifestyles. WYN emphasises inclusive shade ranges, clean formulations, and breathable textures that move with the skin rather than mask it.
Its philosophy celebrates “living in colour with confidence,” ensuring products perform beyond a photo-ready finish — aligning beauty with real life and everyday resilience.
These women celeb-led beauty brands represent purpose-driven enterprise, personal narratives, and cultural shifts. Whether it’s advocating for mental health, prioritising clean and eco conscious ingredients, expanding representation, or fostering accessible daily self-care, these women-led brands reflect what modern consumers truly value.
On this International Women’s Day, we honour the women who dared to redefine beauty on their own terms, not just as influencers but as entrepreneurs, innovators, and leaders.
Professional Beauty India wishes all the beautiful women a Happy Women’s Day!
