Geetanjali Salon is marking 37 years with network expansion, deeper penetration through its Studio format, new city launches, and the rollout of Guinot skincare across select locations as it scales its beauty ecosystem.
As India’s beauty and wellness industry continues to evolve, Geetanjali Salon is entering a new growth phase as it marks 37 years in the market. Founded and led by Sumit Israni, the brand has grown from a single salon concept into a nationwide beauty network. Over the years, it has built its presence through a focus on training, service standards, and hair artistry, while contributing to the professionalisation of India’s salon sector.
Under Israni’s leadership, the company has continued to balance expansion with service consistency and client experience.
Network Expansion Across India
Geetanjali Salon now operates 200+ locations across India, supported by a workforce of over 5,000 trained professionals offering hair, beauty, and skincare services.
As part of its current expansion strategy, the brand has entered cities including:
- Mumbai
- Ahmedabad
- Bhubaneswar
- Chandigarh
- Ludhiana
This reflects growing demand for organised premium salon services across both metro and emerging lifestyle markets.
Studio Format Drives Deeper Reach
A major part of this growth is being led by Geetanjali Studio, the brand’s format built around convenience-led consumption.
The Studio network has crossed 80 locations, helping the company deepen presence in markets such as:
- Dehradun
- Patna
- Ajmer
This format allows the brand to enter high-growth and emerging cities while maintaining standardised service delivery and improving accessibility.
Luxury Skincare and Fashion Partnerships
Geetanjali has also expanded its luxury beauty play through the introduction of Guinot across select locations. The move marks its entry into advanced facial treatments and luxury skincare services, adding another layer to its premium salon positioning.
The brand also continues to maintain collaborations across fashion and professional beauty. Partnerships with Ridhi Mehra, Shantanu & Nikhil, and its ongoing relationship with L’Oréal Professionnel continue to connect salon artistry with fashion-led beauty culture.
Focus Ahead for Geetanjali
At 37, the company’s focus remains on expansion, raising service standards, and building formats suited to both metro and emerging consumers.
The current strategy shows a dual focus on scale and category expansion as the salon market continues to mature across India.
