MEROO, a professional nail care brand founded by Jitendra Kumar, has launched its product range in Bengaluru, targeting nail technicians, salons, and beauty academies. The launch took place on October 5, 2026, at Taj West End, bringing together salon owners and nail artists from across the city.
Drawing on Kumar’s experience in the salon supply business through Beauty Centre, a Bengaluru-based salon supply store operating since 2009, MEROO has spent more than four years developing a portfolio designed around the needs of salon professionals. According to the brand, its development process focused on balancing price, quality, and reliability.
A comprehensive range of professional nail products
MEROO’s portfolio covers multiple stages of professional nail services, from nail preparation and enhancements to finishing and creative nail art. Its signature colour collection features 108 gel polish shades, alongside a selection of speciality finishes, including glitter, disco, cat-eye, neon, and jelly effects.
The wider range includes:
- Builder gels: Available in bottles and jars for nail enhancements.
- Sculpting and platinum gels: Designed for professional nail services.
- Acrylic systems: For extensions and sculpted nail enhancements.
- Nail art products: Supporting creative designs and contemporary trends.
- Professional accessories: Including brushes, files, cuticle tools, magnets, drills, bits, and UV lamps.
The portfolio is intended to give nail technicians access to products for everyday salon treatments as well as more intricate nail art techniques.
Focus on formulation and performance
MEROO says its product development prioritises highly pigmented colours, self-levelling application, and long-lasting wear. The brand also highlights HEMA-free and TPO-free options within its gel polish collection.
The company’s approach draws on its founder’s experience working with salon owners and nail professionals, with an emphasis on addressing practical considerations such as product selection, quality, and price.
Building partnerships with salon professionals
With its Bengaluru launch, MEROO aims to establish relationships with independent nail technicians, salons, and beauty academies as it builds its presence in India’s professional beauty industry.
The brand’s stated vision is to become a trusted partner for nail professionals through a broad product portfolio and a focus on creativity, quality, and dependable performance.
