Korean skincare brand Anua has launched on Myntra Beauty, adding to the platform’s growing range of international beauty labels in India.
Anua is known for ingredient-led formulas and routines built around specific skin concerns.
What Anua Is Launching on Myntra Beauty
Anua debuts with 16 stock-keeping units (SKUs) across serums, face washes, cleansers and facial sunscreens. Its range addresses sensitivity, redness, blemishes, uneven skin tone and dehydration.
Two products stand out in the launch lineup. These are the Heartleaf Cleansing Oil and the Azelaic Acid 10 Hyaluron Redness Soothing Serum with Cica.
Two Ranges for Different Skin Needs
Anua’s products fall into two main ranges. The Heartleaf range targets sensitive and reactive skin. Meanwhile, the Peach & Rice range focuses on brightening and nourishment.
The wider portfolio also features popular skincare actives, including:
- PDRN and niacinamide
- Tranexamic acid (TXA) and azelaic acid
- Hyaluronic acid and retinol
- Vitamin C, ceramides and beta hydroxy acid (BHA)
The brand also offers sun protection products.
Myntra Beauty’s K-Beauty Portfolio Reaches About 100 Brands
With Anua on board, Myntra Beauty’s Korean beauty portfolio now includes roughly 100 brands. The platform recently added Frankly and Seapuri as well.
Deepak Joshi, Senior Director – Category Management, Beauty and Personal Care at Myntra, said Indian shoppers are becoming more intentional about ingredients, routines and results. He described the launch as another step towards building a destination where skincare fans can find new K-beauty names alongside familiar favourites. In his view, Anua’s mix of gentle daily care and targeted solutions makes it a strong addition.
Why Anua Is Eyeing India
Kevin Hyun, Global Sales & Business Development Leader at Anua, called India an exciting beauty market because consumers are paying closer attention to ingredients, skin routines and targeted care. He said Myntra Beauty’s reach and diverse customer base will make Anua’s calming, brightening, hydrating and focused solutions more accessible to Indian buyers.
Broadening Myntra’s International Selection
The launch also widens Myntra’s international offering, which includes more than 20,000 styles from over 360 global brands across categories. As interest in ingredient-focused skincare and global beauty labels keeps rising among Indian consumers, the platform is continuing to expand its beauty portfolio.
