ARKS by Ranbir Kapoor has entered the beauty and fragrance industry with the launch of its new perfume, ARKS Day. As Ranbir Kapoor defines it as the final scent for your everyday, read along to learn more about the launch.
ARKS, the lifestyle label by actor Ranbir Kapoor, has made its first foray into the world of beauty and fragrances with the launch of ARKS Day. The brand calls it a scent that embodies quiet luxury and effortless confidence.
Day is gender-inclusive, versatile, and offers longevity with 18 per cent perfume concentration. It has a carefully balanced blend of mandarin and petitgrain for the top notes. The heart notes include ginger and jasmine. Also, the base notes have vetiver and musk. With this, the fragrance channels the spirit of understated luxury. The brand calls it the final layer before you step into the world.
The launch comes with a stylish campaign film, led by Kapoor. It also features the ‘ARKS Insiders’, a curated group of creators and cultural tastemakers. The insiders include Varun Duggirala, Anshuka Parwani, Sukhmani Gambhir, Sahiba Bali, Barkha Singh, Moses Kaul, and Rob.
This new perfume is available at the brand’s studio in Mumbai and on its official website. Additionally, making a bold retail move, it’s also available at Swiggy Instamart. With the launch, the brand expands its lifestyle universe, with an aim to redefine daily rituals with a confident, contemporary voice.
From the leadership desk
Abhinav Verma, CEO & Co-founder at ARKS:
“Fragrance felt like the natural next step for ARKS—personal, intimate, and the final layer of self-expression. With ARKS Day, we’re entering a category that’s deeply emotional but often overcomplicated. We wanted to keep it simple, stylish, and accessible. Launching on Instamart is our way of meeting people where they are—bringing elevated essentials to their doorstep within minutes.”
