Armani beauty unveils its first flagship store in Mumbai’s Phoenix Palladium Mall. The brand marked the milestone with a spectacular Diwali campaign inspired by marigold craftsmanship and a stunning mall-wide festive takeover.
Armani beauty has opened its first flagship boutique at the Phoenix Palladium Mall, Mumbai. The new space offers visitors an immersive experience into the complete Armani beauty universe. Visitors will be able to discover an array of products, encompassing makeup, skincare, and fragrances.
Discover the world of Armani Beauty
The boutique highlights iconic makeup essentials such as Luminous Silk Foundation, Lip Maestro, Lip Power lipsticks, and Eye Tint liquid eyeshadow. Skincare enthusiasts can explore the luxurious Crema Nera collection, while fragrance lovers can indulge in signature scents like Acqua di Giò, Armani Code, Sì, and My Way. The boutique also houses the exclusive Armani/Privé Haute Couture Fragrances collection, offering a refined olfactory experience.
Diwali campaign inspired by marigold craftsmanship
To celebrate its Mumbai debut, Armani beauty launches its first-ever Diwali campaign in India. The brand drew inspiration from the artistry of marigold, a symbol of festivity and prosperity. Extending the celebration beyond the store, Armani beauty will take over Phoenix Palladium’s Diwali décor, creating a captivating, immersive festive experience for visitors.
From the leadership desk
Mr Charles-Alexandre BOCZMAK, General Manager L’oreal International Distribution SAPMENA
“Armani beauty’s first Diwali campaign in India builds on its vision to be locally and culturally relevant, aiming for experiences beyond commerce for Indian consumer. This milestone unites the brand vision together with our local partners and underscores the brand’s commitment to staying current with the evolving trends and expectations of Indian consumers “
Mr Biju Kassim, CEO , Global SS Beauty Brands
“Having inspired a transformative beauty movement in the country, we bring Armani’s first-ever Diwali campaign to India. This milestone reflects our vision to take experiential beauty beyond commerce and into the community. It unites the iconic heritage of Armani with our valued local partnership with Phoenix Palladium, Mumbai. As brand-to-consumer conversations evolve, we remain aligned with these changing dynamics of the Indian consumer.”