Barry M is set to launch exclusively on Myntra, which is one of India’s most popular fashion, beauty, and lifestyle websites.
Barry M is a beauty industry pioneer known for bringing vibrancy to the makeup scene all over the world. They will now be available exclusively in India on Myntra, one of the country’s most popular fashion, beauty, and lifestyle websites. With this, the beauty brand intends to further reach out to a new community of makeup enthusiasts in the country.
Barry M Cosmetics have been trying to get into India for 7 to 8 years now. As a result, when Progressive Lifestyles finally put up Myntra to work with them, the synergy was way too perfect. Currently, e-commerce is where the future is. In addition, consumers have also become technologically savvy and rely on a variety of applications for an array of experiences.
Barry M Cosmetics values forward-thinking technology, and Myntra provides just that. In fact, they are also taking advantage of Myntra’s engaging and innovative experiences accordingly on the app and website. In addition, they are going beyond and providing them with an immersive experience in order to carve out a niche for ourselves too.
Myntra excels at connecting the right consumers with powerful brands that have a compelling story to tell through immersive experience. Moreover, they have a mix of Gen Z and millennial audiences, and these customers are brand-savvy. They appreciate clean, conscious brands, and this is where Barry M’s story shines.
Consumers are currently looking for beauty brands with compelling propositions, and again Barry M checks all the boxes for them. Myntra expects to bring this to life with the power of the right consumers and interpretations of the brand’s storytelling.
Courtesy: Elle India
