Beauty Garage made a strong statement at Professional Beauty India Mumbai 2026, returning as the event’s Powered By partner across 31 August and 1 September. A major highlight of its presence was the launch of Chroméra, its new hair colour range, which made its debut with a dramatic unveiling followed by a live showcase of colour, technique, and creativity.
A Dramatic Chroméra Reveal
Until 12.30pm on 31 August, the Chroméra colour bar remained hidden behind a red fabric at the Beauty Garage booth, building anticipation among attendees.
The unveiling was led by founders Nikisha Bhatia, Atharva Takke, Gourav Bhardwaj, and Seema Jerajani, who lifted the fabric to reveal the complete Chroméra product range.
Following the reveal, industry experts were invited to explore the collection up close, including the different hair colour swatches displayed at the booth. Real hair coloured using Chroméra allowed visitors to see the shades and their results first-hand.
A key talking point throughout the launch was Chroméra’s low-ammonia formula, powered by Shea, positioning the technology as one of the defining features of the new colour range.
Taking Chroméra to the Stage
The models represented different hair textures and were coloured and styled using a variety of Chroméra shades, including brown, violet, red, and blonde.
More than a colour showcase, the presentation took the form of a masterclass, with Nikisha and Atharva sharing insights into different cut and colour placement methods and techniques.
The response from the audience was immediate, with the Chroméra showcase becoming one of the talking points of Day 1.
From Stage to Salon
The buzz generated by the stage launch carried through to the Beauty Garage booth, with industry experts and haircare enthusiasts continuing to visit across both days to discover more about Chroméra.
The opportunity to see the range, examine the colour swatches, and understand its formulation and applications gave visitors a closer look at the new colour offering beyond the stage presentation.
Chroméra also featured in another Day 1 showcase, with the Rockstar Success Team using the range to colour and style their models for their stage presentation, further demonstrating the collection’s creative possibilities.
A Strong Start for Chroméra
With a theatrical unveiling, a live masterclass, multiple hair transformations, and continued engagement at the booth, Chroméra’s launch became an important part of Beauty Garage’s presence at PBI Mumbai 2026.
The launch brought together product innovation, professional education, and creative colour, giving hair professionals an opportunity to see Chroméra in action and explore its potential across different hair textures, shades, and colour-placement techniques.
For Beauty Garage, PBI Mumbai provided the platform to introduce Chroméra directly to the professional beauty community, with the response across both days demonstrating the appetite for new colour solutions and creative possibilities within the salon industry.