From five SKUs in 2019 to over 90 today, Beauty Garage has emerged as one of the fastest-growing professional haircare brands. In a conversation with Vidhi Arya, Mahesh Ravaria, Founder of Beauty Garage, talks about the expansion plans of the brand and the road that lies ahead.
Beauty Garage is gearing up for its next big leap. With a bold Rs 10 crore investment plan for FY25, the brand is expanding aggressively into men’s grooming, hair colour, D2C, and manufacturing. It is moving forward with a clear goal: to hit Rs 100 crore in revenue and step confidently into global markets.
At the heart of Beauty Garage’s growth is its sharp focus on solving real problems for salons and consumers alike. Built on performance-first formulations, deep R&D, and strategic agility, their latest moves are all about expanding with big goals.
Here’s what Ravaria has to say about the future plans of Beauty Garage:
What would you say has been the defining factor behind Beauty Garage’s rapid growth in just a few years?
“The defining factor has been our obsession with solving real problems—both for salons and consumers. From day one, we listened closely to what professionals were missing. High-performance products that don’t come with a luxury price tag. At the same time, consumers wanted salon results at home with transparency and safety. Our growth came from bridging this gap through deep R&D, speed-to-market, and a strong network of loyal salon partners who believed in our products.”
What were the key factors that shaped your decision to enter the men’s grooming and hair colour categories specifically?
“Both categories were an organic next step. For men, the grooming space in India is evolving rapidly. Today’s male consumer is informed, aspirational, and seeking specialised solutions. And, salons were already asking for reliable and versatile options tailored to Indian hair types. We saw a clear whitespace where our performance-based, ingredient-led philosophy could add real value to both the chair and the shelf.”
As you’re planning to launch 50 SKUs across these two new verticals, how will you differentiate your offerings in what’s already a competitive market?
“We’re not here to add to the noise. Our differentiation lies in performance-first formulas designed specifically for Indian hair and climate, backed by salon insight and R&D. In men’s grooming, it’s functionality and sensorial balance that stand out. For hair and scalp care, we’ve focused on depth, predictability, and aftercare. And every SKU, whether pro-only or consumer-facing, will carry our hallmark: high-performance innovation made accessible.”
Beauty Garage recently acquired GoFab for Rs 8 crore and is in advanced negotiations to acquire an established D2C colour cosmetics brand. What drives your acquisition strategy, and how do you ensure synergy with your core brand values?
“For us, acquisitions aren’t just about scale, they’re about capability. Whether it’s expertise, formulations, or distribution strength, any potential acquisition must enhance the value we deliver to salons and end users. Synergy comes when the acquired brand aligns with our non-negotiables: performance, education, accessibility, and clean formulation standards.”
Your current D2C push is significant. What kind of consumer are you targeting online, and how does this differ from your professional salon clientele?
“Online, we’re speaking to a new-age consumer who values transparency, is willing to invest in self-care, and is inspired by professional-grade results. Today, a consumer wants to understand ingredients, see results, and build routines. Salons, on the other hand, need reliable, technical performance with support in education and retailing. And for us, both matter equally, and we design for both. However, the storytelling and formats differ significantly.”
What were the biggest challenges in setting up your in-house manufacturing unit, and how has it impacted your product innovation or quality control?
“To be honest, we didn’t face any major challenges. Setting up in-house manufacturing was a planned and strategic move from the start. It gave us unmatched flexibility in formulating for specific Indian hair needs. This is especially in categories like bond-repair, frizz control, and scalp care. Having our own unit means tighter quality control and faster turnaround. Also, it gives us the ability to develop salon-grade hair care solutions with precision. It’s helped us stay ahead of trends and innovate confidently without dependency.”
Can you share what you’re most excited about in the journey ahead?
“What excites me most is that we’re still a startup at heart—agile, curious, and constantly evolving. We believe in learning from every market shift, upgrading our systems, and updating our products based on real-time consumer feedback. Whether it’s technology, ingredients, packaging, or education, we’re not afraid to adapt. That mindset keeps us grounded yet future-ready. And it’s what will help us build a beauty ecosystem that’s modern, inclusive, and genuinely solution-driven.”
Join Beauty Garage at PBI Delhi
Beauty Garage is the Haircare Partner at Professional Beauty India, Delhi. PBI will take place on June 30 and July 1 at Pragati Maidan, Hall – 2G, 3G & 4G, Delhi. Join in to know more about the brand and its recent offerings.
Register Now: https://professionalbeauty.in/register/delhi?source=Instagramorganic
