The Estée Lauder Companies in association with Nykaa, announced the second edition of Beauty&You Awards. In an exclusive chat with Priyanka Parshurami, Professional Beauty India, Shana Randhava, Senior Vice President, New Incubation Ventures, Estée Lauder Companies, spills beans on the concept of Beauty&You Awards along with key insights on how this will assist the growth of the Indian beauty market.
With an aim to continue the mission to discover, spotlight and propel the next generation of Indian beauty brands, Beauty&You has announced the awards 2.0. The program supports India-focused companies, entrepreneurs, innovators, and creators through a competitive application process.
The 2022 edition of awards had over 300 entries across 50 Indian cities and beauty brands across categories – skin care, hair care, fragrance and color cosmetics. The debut edition witnessed stellar response from new and emerging brands.
“We think there’s a huge opportunity to bring Indian entrepreneurship and creativity to the global stage. As a result we at Esteer Lauder partnered with Nkyaa to provide a platform to help identify and discover the talent. And provide them with the resources and support to take them to the next level”, says Shana Randhava, Senior Vice President, New Incubation Ventures, ELC.
She further explained, “I think this is incredible and exciting and dynamic at this point in the Indian beauty market. As the Indian beauty markets are growing at double the rate of the global market. There is a huge untapped opportunity to connect with the Indian consumers globally and that is what we will be unlocking with Beauty&You ahead in future”.
Estée Lauder Beauty&You 2023 Prize Program
The following prizes are open to founders, companies, and creatives meeting specific application criteria available:
www.beautyandyouawards.com/application-criteria.
The awards will be presented across categories in Skin Care, Make Up, Hair Care, Personal Fragrance, and Home Fragrance –
1. Imagine: Pre-launch beauty concepts
2. Grow: In-market beauty concepts
3. Breakthrough: Innovation in active ingredients that address key issue areas for the Indian consumer
4. Create: The next generation of creative talent submitting work around the theme of ‘Experiential Beauty in India’
In addition, the program will have two Jury Prizes awarded to the brand with the most community support. Additionally, the brand demonstrating the most innovative Corporate Social Responsibility (CSR) programming. Among other resources, BEAUTY&YOU provides award recipients with financial support (prize pool up to 4 Crore or USD 500,000), distribution access, mentorship, and access to research and innovation resources.
Shana sums-up by a beautiful message to the aspirants of Beauty&You Awards 2023. Says she, “We are incredibly excited about the beauty opportunity for the Indian consumer. And we are increasingly careful about taking the new beauty innovators to a new platform”.
