Dr Anupriya Goel talks about how to keep your hair colour shining and make it last longer with the right understanding of the scientific principles behind it.
Why settle for basic grey coverage when you can achieve vibrant, long-lasting colour and shine? Elevate your hair colour routine with innovative formulations featuring powerhouse ingredients like hyaluronic and silicone actives, and kiwi fruit extracts. These ingredients work together to enhance your hair, delivering stunning hues and unprecedented shine. Dr Anupriya Goel (MBBS, MD, DPD (UK), and Masters in Dermatology, UK) shares insights on how these components can transform your hair colour experience.
As the Medical Director of Berkowits Clinics, Dr Anupriya Goel oversees innovative skincare and haircare treatments, blending medical expertise with personalised care. She is also a digital content creator with a thriving YouTube community of 330k+ followers, where she shares expert advice on achieving flawless skin and hair.
Strengthening against damage
Vitamins C, E, and K strengthen hair from within, making it less prone to damage. It boosts collagen production, which enhances hair structure and reduces breakage. Combined with the hydrating power of hyaluronic actives, this duo combats dryness, keeping hair supple and resilient. Silicones add a protective layer that smooths the hair, eases styling and locks in moisture, further reducing the risk of breakage and maintaining the health and length of colour-treated hair.
Shields against greying
Antioxidants, including vitamins C and E, help delay premature greying by reducing oxidative stress. Its copper content supports melanin production, maintaining hair colour and extending the vibrancy of your locks.
Promoting a healthy scalp
Omega-3 fatty acids nourish the scalp, reducing inflammation and improving circulation for healthy hair growth. Hyaluronic actives provide hydration, preventing dryness and supporting overall scalp health.
Defending against environmental stressors
Hyaluronic actives and silicones create a protective shield around hair, guarding against UV rays, pollution, and everyday stressors. This dual protection helps preserve the vibrancy of colour-treated hair.
Enhancing manageability and achieving shine
Hyaluronic actives retain moisture, reducing frizz for smoother, more manageable hair that’s easier to style. Silicones add volume, help control frizz, and create a glossy finish that enhances the vibrancy of coloured hair. Together with the nourishing benefits of kiwi, these ingredients ensure your hair looks radiant, feels revitalised, and appears fuller and more beautiful.
In conclusion, a healthy scalp is essential for beautiful hair, and kiwi extracts, rich in omega-3 fatty acids, Vitamins C, E and K nourish the scalp and improves circulation. Hyaluronic actives keep the scalp and hair hydrated, preventing dryness. For colour-treated hair, the combination of hyaluronic actives and silicones protects against environmental damage, preserves colour, adds volume, and enhances shine. Incorporating these ingredients into your routine ensures vibrant, healthy and manageable hair.
