After a successful journey in the UK, US, and Spain, Eric Pressly now brings his haircare brand, epres™, to India. The brand is all set to introduce an innovative range in the Indian market to revolutionise the haircare market.
epres™ has finally launched in India, following its success in the UK, USA, and Spain. Eric Pressly, the founder of epres™, launched this brand with the aim of bringing the next evolution in high-performance haircare. The brand range comprises two acid-free bond-building treatments: one for salon professionals and one for at-home consumers.
The products contain just four ingredients and deliver professional-level results for all hair types. epres™ one-step treatments are the first in the market to feature the Biodiffusion™ technology. It ensures that the hair continues to repair itself even after drying.
Professional Bond Repair
In salons, Professional Bond Repair offers a one-step solution that re-bonds hair structure while maintaining pH balance during chemical treatments. This prevents extended processing times, decreased lift, and compromised colour deposit. Designed for salon professionals, this formula is the ultimate tool to elevate technical artistry. It consistently delivers exceptional results and leaves clients with stronger, healthier hair.
Bond Repair Treatment Kit
For at-home use, the Bond Repair Treatment Kit includes an epres™ spray bottle and two water-free concentrate vials. This formula rebuilds the hair’s structure, enhancing softness, strength, and manageability. Thanks to its innovative liquid-molecule technology, the repair process continues for hours after application. Consumers can easily refill the kit with water-free concentrate vials after the initial purchase, ensuring convenience and ease of use.
From the leadership desk
“epres™ represents the future of haircare, designed with both professionals and consumers in mind. My goal has always been to create products that are not only trusted for their professional-grade formulas but also deliver exceptional results. I’m thrilled to bring epres™ to India, offering innovative solutions that are both accessible and easy to use,” said Eric Pressly, Founder of epres™.
This launch represents a pivotal moment for the Indian beauty industry. epres™ products will be available in leading salons nationwide starting August 2024.
