When globally acclaimed professional tools meet a vibrant, ever-evolving market like India, something powerful begins to take shape. In this exclusive conversation with Vidhi Arya, Carmelo Francese, Director of Vitality Hair India (Gamma+ Distributor), shares insights on the brand’s journey so far, its most loved products, and the mindset shift it’s hoping to spark within the Indian salon industry
Gamma+ India is about to mark a year in the Indian market as it’s on a mission to reshape industry standards, empower professionals, and champion quality over compromise. Since its launch, the brand has quickly become synonymous with innovation, durability, and a commitment to elevating the hairdressing and barbering community.
From uplifting professionals through platforms like Modern Barber and The Bombay Barber Conference to planning thoughtful product rollouts tailored to local needs, here’s how Gamma+ is setting the stage for a premium revolution in hairstyling tools.
How would you describe Gamma+ India’s journey so far in one sentence? And, what has been your proudest moment since the launch in India?
“The launch into India has been an exciting journey not only are we introducing a globally recognised brand to the Indian market, but through platforms like Bombay Barber Conference (BBC) Mumbai, we’re also helping elevate the standard of education among hairdressers and barbers across the country.”
Which product from the Gamma+ range do you think has become a fan favourite in India? Why?
There’s no doubt that the Gamma+ X-Horizon Hair Dryer quickly becomes a favourite for those who use it but it’s also clear that this tool is made for a specific kind of professional. Designed for stylists who do frequent, high-performance blow drying, especially in markets like India where long, thick hair is common, the X-Horizon Hairdryer is built to deliver. What sets it apart? It’s Made in Italy, a rare quality in the Indian market, lightweight -290g, Ionic switch, self-cleaning alert. The Gamma+ X Horizon Dryer isn’t just another tool, it’s an investment for professionals who demand the best.
How do Indian professionals respond to Gamma+ tools compared to global markets?
We’ve rarely come across a hairdresser or barber who hasn’t appreciated the quality of Gamma+ tools once they’ve used them. The key difference we’ve observed in the Indian market is that, while the quality is widely acknowledged, some stylists still perceive the products as high-priced. The market has conditioned them. Most local tools are low-cost, low durability. Stylists are used to frequent replacements rather than long-term value. Globally, there’s a broader acceptance that premium quality comes at a premium price and that’s the value Gamma+ consistently delivers. Our goal isn’t just to sell tools, it’s to shift the mindset of the market.
How is the brand working to build deeper connections with the Indian salon and barber community?
Our approach with Gamma+ in the Indian market goes beyond just selling products it’s about educating and uplifting Indian hairdressers and barbers, aligning them with global standards. Naturally, an outtake of this journey will be increased sales, but our core focus is on building skill and community.
Are you facing any challenges while building the brand in India, and how do you overcome them?
Naturally, every business faces its share of challenges and new ones arise each day. Some require quick solutions, while others demand time, strategy, and patience to resolve. Our focus has been on educationshowing professionals the long-term value of premium tools. Building trust takes time, but it’s what builds a lasting brand.
Are there any upcoming launches or India-specific developments we can look forward to?
Gamma+ offers a wide range of products globally, but we’ve intentionally launched with a focused selection in India. This allows local stylists to first familiarize themselves with the brand and its quality. Over time, we’ll continue to introduce new innovations and expand the range in line with market needs.
What’s your long-term vision for Gamma+ in India over the next 3 to 5 years?
Our vision is to establish Gamma+ as a leading professional beauty tool brand across India. We aim to build a strong foundation through localized education, a dedicated ambassador program, and regular events that feature our top international stylists, helping elevate the industry nationwide.
Gamma+: Hairtools Partner at Modern Barber
Professional Beauty India, Delhi, is just around the corner. And, this season marks the return of the most-coveted Modern Barber Competition with Gamma+ as the Hairtools Partner.
Register for Modern Barber:
https://professionalbeauty.in/register_paid/Delhi/barber?source=website
To learn more about the brand and its cutting-edge offerings, join us at Professional Beauty India, Delhi. PBI will take place on June 30 and July 1 at Pragati Maidan, Hall – 2G, 3G & 4G, Delhi.
Register for PBI: https://professionalbeauty.in/register/delhi?source=Instagramorganic
