Henkel will acquire Olaplex in a $1.4 billion deal, giving the prestige haircare brand fresh scale, distribution and turnaround support as consolidation continues across the global professional and premium haircare market.
Henkel has agreed to acquire Olaplex in a deal valued at $1.4 billion. The transaction values Olaplex at $2.06 per share and has been approved by the company’s board of directors. The offer represents a premium of more than 50 percent over its previous closing price.
The acquisition strengthens Henkel’s position in prestige and professional haircare, adding Olaplex to a portfolio that already includes brands such as Got2b and Purex.
A Turnaround Opportunity for Olaplex
The deal comes at a key point for Olaplex. The brand has faced pressure in recent years from rising competition in prestige haircare, reputation challenges linked to litigation, and weaker public market performance.
Since its 2021 IPO, the company’s stock had fallen sharply, losing most of its listing value.
In recent months, Olaplex had been working on recovery through new product launches and efforts to rebuild consumer trust.
What Changes With the Deal Between Olaplex and Henkel
Under Henkel, Olaplex is expected to gain:
- Wider global distribution
- Greater R&D and innovation support
- Better international market access
- Stronger long-term operational scale
The acquisition reflects continued consolidation in premium haircare as larger consumer groups look to strengthen their salon and prestige portfolios.
From the Leadership Desk
Henkel CEO, Carsten Knobel:
“The planned acquisition of OLAPLEX is fully in line with Henkel’s strategy to expand its portfolio through compelling, value-adding M&A activities. This transaction allows us to expand our presence in premium hair care. The brand creates compelling opportunities for future growth and innovation.”
Olaplex CEO, Amanda Baldwin:
“This step is a testament to the momentum we’ve achieved in our transformation and the significant opportunities ahead for OLAPLEX to continue shaping the future of hair health and pursue long-term growth.”
