L’Oreal shows its support to the anti-racist movement by dropping words like ‘whitening’ and ‘fair’
The long over of cosmetic companies’ marketing fair skin has finally been brought to an end. Joining the arena, L’Oreal (LRLCF), announced in a statement that it will stop using words like “whitening” and “fair” in describing its skin evening products.
The ripple effect
This announcement was followed after Indian and Bangladeshi units of Unilever announced to drop ‘Fair’ from their much-loved skin-lightening cream, “Fair & Lovely”. Similarly, Johnson & Johnson claimed that it would stop selling some Neutrogena and Clean & Clear products, advertised as dark-spot reducers in Asia and the Middle East.
Source: CNN Business