Renowned cosmetics company Huda Beauty has recently unveiled a new brand identity, introducing a brand-new logo and packaging. Read along to know more.
The Dubai-based cosmetics brand Huda Beauty recently unveiled a new logo and packaging. In a video on founder, Huda Kattan’s YouTube handle, she made the announcement. The video has already garnered millions of views.
The new logo comes in lowercase in the Sans Serif font Nd rounded edges. The logo aims to represent a “bold but approachable look.” Furthermore, Kattan also revealed a supporting monogram for the brand, which they have also reworked to reflect the renewed brand identity.
As the new brand identity was ideated and curated in-house, it aims to make the brand stand out from others. It’s interesting to note that Kattan’s sister-in-law has designed the new logo.
In her video, Kattan says, “This is an opportunity for us to define who we are as a brand, who we are in the industry.” She adds, “We talk about empowerment and feelings, but we haven’t yet created that as a brand for our look and feel.”
“I don’t think we took it seriously enough; we always thought about the product inside more than the packaging. Well, now we have to do the packaging. We’re here, playing with the big dogs, so we have got to do it.” Further adds Kattan.
Huda Beauty will be introducing the new branding progressively throughout the product range, starting with the Easy Bake Loose Powder. The redesigned packaging for Easy Bake will showcase the new logo, rounded edges, embossed text, and a detachable flexible sifter. Kattan will continue to highlight and share the updates through a video series on the Huda Beauty YouTube channel.
Speaking of the transition, Kattan said: “Saying goodbye to the old logo was really hard. There was this aspect of shedding your skin, and saying goodbye to who you were. That old logo represents so much of our brand, of me, and all the struggles I went through. Change is hard, even good change. We always resist change as humans, but I’m ready for this one.”
Image courtesy/credit: Cosmetic Business
