Pattern, a contemporary clean beauty brand founded by Shruti Nair, focuses on luxurious, high-efficacy, plant-based, and non-toxic ingredients, creating gender-neutral products.
The newly launched brand is making a debut in the Indian market with its hair care range of nine variants. The different ranges target varied hair types like dull, coloured, curly, and concerns like dry, frizzy, itchy and ultra-sensitive scalp. The following new-on-the-block haircare ranges from Pattern are perfect for monsoons.
Pattern’s Nourishing Range
Pattern’s Nourishing Shampoo and Conditioner has been designed to improve hair tone and texture and provide intense nutrition from root to tip. The shampoo revitalises dry, damaged hair by replenishing it with moisture and strength. It cleanses deeply, leaving your hair feeling refreshed and comfortable. The conditioner softens and smooths dry ends, nourishing every strand for a silky finish.
This range is packed with pumpkin seed extracts, rich in omega-3 fatty acids and essential nutrients. It helps fortify hair follicles and add shine. Tea tree oil, known for its antifungal and antibacterial properties, prevents scalp dryness and also thoroughly cleanses. Additionally, shea butter prevents hair damage and split ends, reduces scalp dryness and irritation, and stimulates hair follicles. The result is a healthy scalp, reduced frizz, and shiny, manageable hair.
Perfect for use on alternate days, every product in the Nourishing Range is vegan, cruelty-free, and free from harmful chemicals.
Pattern’s Advanced Care Range
The Advanced Care Range by Pattern treats damaged, over-processed hair and promotes a healthy scalp. The shampoo removes pollutants and impurities. It also soothes scalp itchiness and strengthens dull, weak hair, leaving it fresh and clean. The conditioner hydrates and softens hair, creating a protective layer that guards against damage. It leaves hair feeling soft, shiny, and spa-fresh. It is ideal for all hair types and weekly use.
This range is rich in mango seed extracts packed with vitamins E and A, which reduce hair breakage and dandruff while strengthening hair follicles. Blackberry fruit extract boosts collagen production for healthier hair and, rich in antioxidants, reduces scalp infections while adding bounce and shine. Rice extracts improve hair strength and texture from within, repair damaged hair, combat split ends, and enhance elasticity. This revitalizing blend also addresses scalp irritation, leaving hair soft, shiny, and healthy.
