The latest TVC by Lotus Herbals shows the fun side of Bollywood heartthrob Jacqueline Fernandez. In the whole new TVC she endorses the White Glow Vitamin C Gold Radiance Serum.
As the brand ambassador, Jacqueline Fernandez stars in the latest TVC promoting the White Glow Vitamin C Gold Radiance Serum.
When asked how the brand ensured that the campaign is in accordance with the concept of busting myths about ‘fairness’ in the Indian beauty industry, Nitin Passi, Chairman and Managing Director, Lotus Herbals, said, “As a homegrown brand, we believe in the beauty of diverse skin tones. Our skincare isn’t about promoting fairness; it’s about enhancing your natural glow. Our WhiteGlow range is designed to nurture and celebrate the skin you’re in, irrespective of your skin tone. Embrace your unique radiance because every skin tone is beautiful.”
The new product has ingredients like Kakadu plum, yuzu lemon and pure gold leaves. The brand has designed the product specifically to tackle dark spots resulting in radiant glowing skin. The TVC begins with Fernandez in a typical office scenario, where her spotless and radiant skin catches the attention of a colleague. Jacqueline lets the colleague in on her secret for glowing skin, through a playful yet smart interaction. Speaking about the campaign, she says, “With 100x more Vitamin C and gold leaves, it’s an elixir for luminous skin. I encourage you to embrace this serum and make it an essential part of your morning and evening skincare ritual for visible results that leave a lasting impression.”
Viewers will be able to see the TVC across different platforms such as TV, digital, and e-commerce. It’ll also be available on social media platforms including Facebook, Instagram and YouTube as well as the Lotus Herbals website. In-store branding and POP will include banners, danglers, table-tops and posters across modern trade formats and retail channels, for maximum brand visibility.
