Taking her marketing prowess a notch higher, Katrina Kaif recently released a surprise collaboration with the founder of Huda Beauty. Let’s find out what this Katrina Kaif and Huda Katan collab was all about.
Recently, actor and entrepreneur, Katrina Kaif released a collaboration video on the official YouTube page of her beauty brand Kay Beauty. The video was a collaboration between herself and Huda Kattan. The two trailblazers got together to use each other’s makeup products and share their journeys.
Katrina Kaif Shines Light on Kay Beauty’s Journey
For the video, the leading ladies took to a coach for a sit-down, casual chat. As Katrina Kaif and Huda Katan got to know each other’s brands and journeys, they indulged in a fun conversation.
Huda asked Katrina about the inspiration behind her own brand and how her love for makeup came to light. Kaif replied, “Since a teenager, I’ve been obsessed and passionate about makeup. It almost became this form of self-expression that I didn’t have otherwise. I was a really shy teenager. And I don’t know, makeup somehow gave me this form of self-expression which allowed me to create this glamorous persona. Quickly as a model, sitting in the chairs of some of the best makeup artists in the country and then even in the world, I was always sitting there observing their techniques, asking them questions. Okay, why are you smudging the liner? Why are you using the concealer here? Why are you using lip liner?”
She added, “And I think very quickly I learned all these techniques and I kind of realized that, okay, listen, I know my face really well and I know what I want to look like. And very quickly I started doing most of my own makeup and I know what I want. I, I guess I just always knew also with my characters and films what I wanted to translate on the screen. That was something I really enjoyed. But slowly what started happening is I realized, okay, I really know what I want from my product. I know exactly what I want this product to do. And that kind of created this desire. I kind of saw this, okay, listen, there’s a little bit of a need here. There’s a gap here for really high performance makeup, high quality products that deliver,” she said.
What the Leading Ladies Discussed
Katrina Kaif also talks about the inspiration behind the tagline “It’s Kay to be you.” With her brand, she wants everyone to feel beautiful, on all days. She mentions how Kay Beauty wants to create a community where everyone feels great, deserving, and included. With this brand, she wanted to break all stereotypes of beauty.
As the video progresses, Kaif also asks Katan how her journey from a blogger to an entrepreneur transpired. Katan talks about how the social media space has changed from the time she started in 2010. She talks about the challenges and scopes that a blogging space has now.
The two discussed the inception ideologies and research and development behind the brands. They further spoke about their favourite products from their brands.
Towards the end of the video, they also exchange their favourite makeup techniques. They tried it on each other and had a fun time. And, the two exchanged concealers and lipsticks and concealers at the end of the video, promoting each other’s brands.
The collaboration is a lesson in marketing in itself. As the two leading makeup brand entrepreneurs came together to share their journeys and plans, they left the users hyped up and excited.
