As the wedding season in India has officially begun, Katrina Kaif’s Kay Beauty presents ‘Kay Beauty for Day Weddings’. Whether you are the bride-to-be or a part of the bride squad, this campaign has all the right looks you need to know.
Brides and their special squads usually depend on the artistry of makeup artists to achieve the perfect glow. However, with the new campaign ‘Kay Beauty for Day Weddings’, the brand has given professionals a simple way to create glamorous and comfortable looks for the big day. Whether it’s a bridal glow or the bridesmaid’s sheen, the brand has covered three stellar looks. One can easily create these looks with Kay Beauty’s signature collection of makeup infused with skin-loving ingredients.
The campaign is led by the famous makeup artist Samaira Sandhu. She has created all three looks using a selection of products by Kay Beauty. Let’s explore them further.
Truly-Madly-Dewy: The Bridesmaid Glow
This look is sure to make you feel like the best version of yourself. It’s perfect for the bridesmaid who want to shine without stealing the spotlight. This look entails a fresh, dewy radiance, easily achievable with the Hydrating Foundation. It adds luminosity to the skin, enhancing its natural beauty and radiance. The Multi-Use Blush in Soften can help you achieve a healthy glow with a hint of blush on the cheeks. Furthermore, for this look, you keep your lips soft and elegant with a nude shade in the Hydra Crème range: Panache. Lastly, you can finish the look with the Brown Kajal softly defining the eyes.
The Sunkissed Bride: The Kay Bridal Look
For every sun-kissed bride who aims for a soft, sophisticated look, this is for you. This is the soft-glam look for those who want muted makeup that exudes elegance. For this look, start by using the Kay Beauty Hydrating Foundation for luminous, glowing skin. Add the Multi-Use Blush in Awaken and the Liquid Highlighter in Champagne for a soft flush and radiance. Add some delicate shimmers to the eyes and finish the look with Liquid Lipstick in Embrace.
Forever Pastel: The Bridesmaid Statement
For all the bridesmaids who want to experiment with colour but want to keep their look soft, this is the perfect way to go. Start with Kay Beauty Hydrating Foundation for radiant skin. For the eyes, pick shades of pastels from the 12-in-1 Eyeshadow Palette in Sunkissed for a whimsical and romantic touch. Finish the look with the Liquid Lipstick in Embrace and the black liquid liner. Voila! Here’s a fresh, polished look with a modern twist.
Katrina Kaif, Co-Founder of Kay Beauty, shares, “For my wedding, I knew I wanted to keep things soft and natural. A nude, glowing look that truly felt like me—comfortable, effortless, but still so special. That’s what I love about Kay Beauty—we’ve created products that make every bride and bridesmaid feel stunning in their own skin. Weddings are all about feeling beautiful, inside and out, and with Samaira Sandhu creating these looks, we’ve ensured that you’ll feel radiant and confident from the first step down the aisle to the last dance of the night.”
Co-Founder, Nykaa and CEO, Nykaa Fashion, Adwaita Nayar further adds “Kay Beauty has long been celebrated for its high-quality products and powerful campaigns that resonate with the modern Indian woman. This bridal season, we’re thrilled to present three signature looks crafted for the ‘day bride’ using our award-winning products. Through this campaign, we celebrate the growing trend of day weddings, the elegance of pastel outfits, and the understated charm of nude makeup.”
